Gamification is a powerful tool that can enhance performance and growth in finance, law, and accounting. By applying game mechanics to non-game contexts, it drives engagement and motivation. This article highlights the benefits of gamification and offers five strategies for financial and legal professionals to implement. These strategies include referral contests, financial education quizzes, thought leadership contests, and more. Gamification can increase engagement, improve knowledge retention, foster collaboration, provide real-time feedback, and support continuous learning and development. By embracing gamification, professionals can create an exciting and dynamic workplace culture while empowering their teams to succeed.
SEC Marketing Rule, Rule 206(4)-1 of the Advisers Act
Advisors are starting to be modernized to the 2020’s by the SEC! In this video interview with attorney Chris Stanely, we learn more about the details of the new adopted amendments to Rule 206(4)-1 under the Investment Advisers Act of 1940 (the Advisers Act) to modernize the regulation of investment adviser advertising and solicitation practices. More importantly, we discuss how to maximize these updates for your practice’s marketing efforts!
Why now is the most crucial time for advisors to send out a Net Promoter Score (NPS) Survey
Best questions to ask your team during your sales/pipeline review meetings
Managing a sales team, or developing a new one, can be frustrating, especially if you don’t know how to best coach your team around sales to develop their pipeline. In this article, we’ve outlined 10 questions to help shape your meetings for better outcome. Learn why we are the best sales training firm for advisory firms and wealth management RIAs
The Most Private of Private Members' Clubs
Salary and Compensation Rates at Family Offices and RIA's
How to Motivate Advisor Teams With Creative Compensation (Comp) Structures: Amy in Barron's Podcast
Amy Parvaneh was recently published in Barron’s, and recorded for Barron’s Advisor Podcast, about compensation and pay packages that are most suitable for advisory teams and firms around business development. In the recording, she discusses the downfalls of the traditional revenue split, and how to best align your team’s roles and responsibilities (including around business development) with their personality.
Should You Rename Your Advisory Practice?
Choosing a name for your practice should not be taken lightly. Name ideas for a wealth management practice are aplenty, but most advisors seem to lean towards the same style and approach, which can be hurting them in the long run. Read this about the art of naming a new or existing advisory practice!
Sports Sponsorships for Financial Businesses: What Are the Key Considerations?
Advisory firms are always seeking ways to expand their brand recognition. One avenue that deserves series consideration is Sports Sponsorships and Marketing. This article discusses how sports sponsorships can help you reach a major new category of eyeballs, but is it always worth it? Let’s find out!
Should you add a Family Office to your wealth management firm?
In this video, I discuss the future of the wealth management arena given the advent of AI, as well as discuss how wealth management firms can take advantage of adding Family Office services to their practice. What are family office services beyond investing, tax and legal? What other services should you add to your wealth management firm to truly stand apart from the competition?
How to embrace Succession’s "Quiet Luxury" for your Branding and Marketing
Pros and Cons of an Outsourced Chief Marketing Expert for Financial and Legal Firms
In this article we provide answers to your questions such as: Should you have someone in-house, or should you outsource the role of a marketing for your firm? Do you need a marketing strategist, a CMO, a brand strategist, or something in between? What exactly do you need, and should this person be in-house or external? What to look for in a CMO?
Should You Hire an External CEO as Your Succession Plan?
5 Client Segmentation Structures to Revolutionize Your Advisory Practice
Feeling overwhelmed about the lack of categorization and organization in your client base? Given two finite resources, time and labor, as an RIA, wirehouse advisor or tax advisor, it’s important to put clear lines between the types of clients you serve and want to acquire, the service quality you provide to each, and your fee plans.
As seen in Kitces: Why The Best Sales Training Approach Depends On Your Unique Sales Personality Style
Read our latest white paper published on the Michael Kitces website. Sales training programs should be designed around an advisor’s specific personality type. Learn about the three Consultative Sales Personalities our firm has identified, and specific strategies each of those personality types can employ to turn your unique challenges into business development advantages.
Social Media for Investment Advisors and Wealth Managers
Financial Advisor Marketing and Branding Solutions
Investors are Feeling a Case of the Ostrich Effect...why that's bad for business
Which personality test is best for my team and company goals?
You’ve heard about Big Five, DiSC, HEXACO, Myers-Briggs, StrengthFinder, Eysenck and Minnesota Multiphasic Personality. In this article we will share with you our favorite personality test for leadership and sales, which is none of these, and how it can help you make critical decisions around your business.
10 U.S Based Billionaires You’ve Never Heard of!
There are over 1,035 billionaires in North America alone, accounting for 31% of the Global Billionaire Population. Who are they, and how can you get in front of more of them? This article talks about the billionaire community, as well as lists 10 billionaires most of us have not heard about. Getting a billionaire as a client can be a career-maker, so become a student of this niche sooner than later!

















