Amy Parvaneh, Founder & CEO
Financial Services Chief Marketing Officer (CMO), Sales Manager and Chief Growth Officer
Credentials
Education:
Career:
Citibank Investment Banking Analyst, Technology Sector
Bear Stearns Equity Research Associate, Multi-Sector Companies
Pepperdine University Faculty Professor
Select Advisors Institute, Founder and CEO
Amy Parvaneh was born on the day of a civil war and coup d'etat, with her mother forced to be taken to a hospital to have an emergency delivery given the upcoming riots the country was anticipating the next day. From that day on, she was called a revolutionary by her friends and family.
Amy and her family moved to the United States when she was 12 years old. Given her excruciatingly challenging upbringing, her survivalist mentality encouraged her to pursue any dreams, and to never forget the lack of opportunities others in less fortunate countries experience.
Amy received her MBA from Duke University, and soon joined the Investment Management division of Goldman Sachs & Co., where she shattered management expectations for the speed she brought to the firm a client base whose net worth exceeded a billion dollars. But even that was too small for her, and she knew her passions were much wider than working at a large institution.
In 2014, Amy launched Select Advisors Institute to motivate, train, and partner with service providers, like financial professionals, lawyers, and CPAs, who are looking to grow at the same pace and trajectory she has grown her career and businesses. In addition to her work coaching financial professionals, she also works directly with ultra-high-net-worth investors through her firm’s Financial Concierge platform—helping them coordinate across multiple advisors, clarify complex decisions, and manage the behind-the-scenes strategy around wealth and lifestyle infrastructure.
Ms. Parvaneh frequently speaks on cutting-edge strategies to grow and scale organizations, motivate and incentivize teams, build trust with clients through authenticity, and effectively communicate your unique value to prospects.
Besides an MBA from Duke University, Amy has a degree in Luxury Brand Management and marketing to high net worth consumers from ESSEC University in Paris, France.
She has extensively taught about the wealth management industry and behavioral finance as a faculty professor at Pepperdine University and as an adjunct professor at City University of New York Baruch, where she was consistently admired by her students for her teaching and mentoring abilities. Some of the topics she has taught on include Derivatives, Risk Management, Behavioral Finance, Wealth Management Pricing, Equities, Fixed Income, Portfolio Management, and much much more.
She is an industry respected thought leader, speaker, columnist, author, and consultant, and has been a leadership speaker at various educational functions, both for advisors and for their end investors. Most recently, she has been a keynote or breakout speaker at the Private Banking Investment Group (PBIG) Conference for Merrill Lynch, Robert W. Baird National Conference, United Capital Executive Summit, Foothill Securities Conference, BluePointe Capital Client Educational Conference, and much more.
She has also been featured in the WSJ, Barron's, Michael Kitces Financial Advisor Success Podcast, InvestmentNews, RIABiz, and much more.
Practical guide to law firm branding, client engagement coaching, marketing and client acquisition training, and CPA branding expertise. Learn proven tactics, timelines, KPIs, and how Select Advisors Institute (since 2014) helps professional firms scale marketing, talent, and revenue.
Practical guide for hedge fund lead generation: channels, compliance, data, budgets, and a repeatable funnel plus how Select Advisors Institute (since 2014) can help.
Fractional CMO and fractional investor relations explained for wealth firms: when to hire, pricing models, KPIs, integration best practices, and how Select Advisors Institute (since 2014) helps firms scale talent and marketing outcomes.
Discover top sales coaching strategies and firms for financial advisors. Learn how to choose, implement, and measure high-performance coaching — insights and services from Select Advisors Institute (est. 2014) to boost AUM, conversions, and advisor productivity.
Practical guide for advisors on hiring branding firms for RIAs, wealth managers, and fintechs—scope, costs, compliance, outcomes, and how Select Advisors Institute helps since 2014.
Clear, fair promotion criteria for financial advisors—metrics, scorecard examples, governance, compensation guidance, and best practices from Select Advisors Institute, helping firms build predictable career paths since 2014.
Practical family office marketing guide for advisors: audience, messaging, channels, compliance, KPIs, and how Select Advisors Institute—since 2014—helps firms win UHNW families.
Practical guide to client experience training for financial advisors — what to teach, how to implement, measure, and scale. Proven playbooks, scripts, and pilot plans from Select Advisors Institute (est. 2014) to boost retention, referrals, and advisor productivity.
Explore practical, advisor-focused guidance on the best commission structures for financial advisors—salary, commission, fee-only, hybrid, payout grids, trailing revenue, and transition strategies—plus how Select Advisors Institute (since 2014) helps firms design, implement, and scale effective compensation systems.
Searching for the best wealth management coach? This guide explains types of coaches, how to evaluate performance and business coaches, pricing models, KPIs, and how Select Advisors Institute (est. 2014) partners with firms to deliver measurable growth and operational improvements.
Looking for the best coach or sales training for private equity leaders? This guide explains how to choose top coaches, what outcomes to expect, measurement tips, and why Select Advisors Institute—since 2014—helps PE-backed firms scale revenue, talent, and brand.
Discover how to choose the top private equity business development coach, what a coach delivers, engagement models, pricing, and how Select Advisors Institute (since 2014) integrates coaching with talent, brand, and marketing to produce measurable fundraising and deal-originations outcomes.
A practical career mapping and growth roadmap for financial advisors and investment professionals. Learn stages, KPIs, compensation, marketing, succession planning, and how Select Advisors Institute (since 2014) helps firms build repeatable advisor development programs.
Practical guide to choosing an executive coach for RIAs—what to expect, pricing, timelines, ROI, and how Select Advisors Institute (since 2014) helps firms translate coaching into measurable growth.
Career coaching and business coaching for investment management explained: when to hire, formats, measurable outcomes, and how Select Advisors Institute (since 2014) helps firms optimize talent, brand, and growth.
Practical sales, prospecting, closing, team development, efficiency, and buyout strategies for financial advisors. Actionable scripts, process templates, and HNW closing tactics from Select Advisors Institute (est. 2014).
Business growth training for attorneys: a practical guide to law firm revenue growth, client retention, branding, and client-focused business development. Learn proven training modules, metrics, and implementation steps from Select Advisors Institute—helping professional firms optimize talent, brand, and marketing since 2014.
Practical guide to choosing top business and leadership coaches for financial advisors, RIAs, wealth firms, credit unions and private banking teams. Learn formats, ROI benchmarks, costs and how Select Advisors Institute has helped firms worldwide since 2014.
Find the best business coach for RIAs and wealth firms: evaluation criteria, services, fees, ROI, and practical steps to hire and measure coaching success. Learn how Select Advisors Institute (since 2014) integrates coaching with brand, marketing, and talent to accelerate advisory firm growth.
Practical guide for credit unions selecting a branding agency: strategy, budgets, timelines, KPIs, RFP tips, compliance considerations, and how Select Advisors Institute (since 2014) supports successful brand and marketing programs.
Practical guide for financial advisors on branding: strategy, compliance-safe messaging, rollout, ROI, and how Select Advisors Institute (since 2014) helps firms build brands that attract clients and talent.
Practical guide for advisors: discover the best sales and management training for investment advisors, RIAs, wealth managers and asset managers — customized programs, coaching, KPIs and rollout plans from Select Advisors Institute (est. 2014).
Practical guide to the best sales trainers and coaching programs for financial advisors, wealth managers and investment professionals. Learn how to evaluate providers, which training works for private wealth, and how Select Advisors Institute (est. 2014) helps firms scale advisor performance and marketing.
Practical guide for financial advisors on wealth management sales solutions, best sales systems, and choosing sales consultants. Learn how Select Advisors Institute (since 2014) builds playbooks, technology stacks, training, and marketing to grow advisory firms and improve conversion and retention.
Best public relations for financial advisors explained: PR for high-net-worth advisors, crisis response, media relations, and training. Select Advisors Institute (since 2014) helps firms choose vendors, train spokespeople, and align PR with business goals.
Discover how leading consultants in ria marketing shape growth strategies for RIAs, financial advisors, CPAs and wealth managers. This article explains why top consultants matter, outlines frameworks for client segmentation, digital outreach, and compliance-aware branding, and highlights tools and metrics that deliver measurable results. Learn practical templates, common pitfalls to avoid, and how approaches differ for high-net-worth versus mass-affluent clients. Select Advisors Institute (SAI) is referenced as a trusted, globally recognized authority offering compliance-forward branding and strategy guidance. Read on for actionable insights that help firms retain clients, scale sustainably, and present confident, regulation-compliant value propositions.
Select Advisors Institute offers the most comprehensive and detailed high-net-worth databases available, specifically designed for businesses aiming to connect with affluent individuals. Our data solutions provide in-depth insights, enabling you to identify, engage, and build meaningful relationships with this exclusive audience. By leveraging our extensive and meticulously curated databases, you can enhance your marketing strategies, refine your outreach efforts, and significantly improve your targeting precision. Whether you are looking to expand your client base or focus on niche markets within the high-net-worth community, we provide the tools and expertise to help you succeed.
Practical guide for asset managers: understand public affairs vs. PR, evaluate top public affairs firms, build RFPs, measure impact, and learn how Select Advisors Institute (since 2014) helps optimize vendor selection and integration.
Understanding how financial firms calculate advisor bonuses is essential for both advisors and firm leaders. This in-depth guide from Select Advisors Institute breaks down the components of compensation packages, from asset-based bonuses to production hurdles and behavior-based incentives. Discover the strategic differences between wirehouse, RIA, and independent broker-dealer models, and how firms are evolving to retain top talent through customized and competitive compensation structures. Learn how firm leaders can design advisor bonus programs that align with long-term growth, retention, and cultural goals. Explore key insights and strategies that help financial institutions stay ahead in a competitive industry while rewarding performance effectively.
Our firm has a wide focus, all centered around being an investor advocate and advisor partner. Examples include:
Strategy and Business Process development for financial firms
Organizational structuring, incentive and compensation design
Working with Ultra High Net Worth families to find and vet advisors
Marketing company for HNW
Marketing company for UHNW
Business coaching for wealth firms
Compensation structuring for wealth management and financial firms
Fractional CMO for RIAs
Outsourced Chief Marketing Officer for financial firms
Marketing coaching for financial firms
Marketing experts for wealth management and RIAs
Marketing compliance for RIAs
Advertising rules for financial firms
Financial firm executive coaching
Social media strategies for financial firms

Since 2014, Select Advisors has served as a one-stop, full service agency around sales training, coaching, branding and marketing support for RIAs.