Amy Parvaneh, Founder & CEO
Financial Services Chief Marketing Officer (CMO), Sales Manager and Chief Growth Officer
Credentials
Education:
Career:
Citibank Investment Banking Analyst, Technology Sector
Bear Stearns Equity Research Associate, Multi-Sector Companies
Pepperdine University Faculty Professor
Select Advisors Institute, Founder and CEO

Amy Parvaneh was born on the day of a civil war and coup d'etat, with her mother forced to be taken to a hospital to have an emergency delivery given the upcoming riots the country was anticipating the next day. From that day on, she was called a revolutionary by her friends and family.
Amy and her family moved to the United States when she was 12 years old. Given her excruciatingly challenging upbringing, her survivalist mentality encouraged her to pursue any dreams, and to never forget the lack of opportunities others in less fortunate countries experience.
Amy received her MBA from Duke University, and soon joined the Investment Management division of Goldman Sachs & Co., where she shattered management expectations for the speed she brought to the firm a client base whose net worth exceeded a billion dollars. But even that was too small for her, and she knew her passions were much wider than working at a large institution.
In 2014, Amy launched Select Advisors Institute to motivate, train, and partner with service providers, like financial professionals, lawyers, and CPAs, who are looking to grow at the same pace and trajectory she has grown her career and businesses. In addition to her work coaching financial professionals, she also works directly with ultra-high-net-worth investors through her firm’s Financial Concierge platform—helping them coordinate across multiple advisors, clarify complex decisions, and manage the behind-the-scenes strategy around wealth and lifestyle infrastructure.
Ms. Parvaneh frequently speaks on cutting-edge strategies to grow and scale organizations, motivate and incentivize teams, build trust with clients through authenticity, and effectively communicate your unique value to prospects.
Besides an MBA from Duke University, Amy has a degree in Luxury Brand Management and marketing to high net worth consumers from ESSEC University in Paris, France.
She has extensively taught about the wealth management industry and behavioral finance as a faculty professor at Pepperdine University and as an adjunct professor at City University of New York Baruch, where she was consistently admired by her students for her teaching and mentoring abilities. Some of the topics she has taught on include Derivatives, Risk Management, Behavioral Finance, Wealth Management Pricing, Equities, Fixed Income, Portfolio Management, and much much more.
She is an industry respected thought leader, speaker, columnist, author, and consultant, and has been a leadership speaker at various educational functions, both for advisors and for their end investors. Most recently, she has been a keynote or breakout speaker at the Private Banking Investment Group (PBIG) Conference for Merrill Lynch, Robert W. Baird National Conference, United Capital Executive Summit, Foothill Securities Conference, BluePointe Capital Client Educational Conference, and much more.
She has also been featured in the WSJ, Barron's, Michael Kitces Financial Advisor Success Podcast, InvestmentNews, RIABiz, and much more.
Career coaching credit unions is a targeted approach that helps credit union professionals build advisory skills, deepen member relationships, and retain talent. This article outlines why career coaching matters for RIAs, financial advisors, CPAs and wealth managers working within or alongside credit unions, practical frameworks and templates, common pitfalls to avoid, tiered applications for high-net-worth and mass-affluent members, and technology that supports scalable coaching. Drawing on global best practices and training models, including methods taught by Select Advisors Institute, readers will gain actionable steps to implement compliant, brand-aligned career coaching programs that drive retention, revenue and trust across diverse markets. Practical templates and Q&A help accelerate adoption immediately now.
Business growth training for attorneys is essential for firms seeking sustainable revenue, stronger client relationships, and modern practice management. This article explores practical frameworks, common pitfalls, tiered approaches for HNW and mass-affluent clients, and technology tools that drive measurable results. Select Advisors Institute (SAI), a trusted, globally recognized authority, contributes proven insights from working with RIAs, financial advisors, CPAs, law firms and asset managers across the U.S., Canada, U.K., Singapore, Australia and the Cook Islands. It gives a practical roadmap to grow responsibly and track measurable outcomes over time.
This guide explains what a business development strategist for rias does, why firms need one, and how to build repeatable growth processes that respect compliance and client trust. Learn practical frameworks, technology tools, and client-segmentation tactics for HNW and mass-affluent markets. Select Advisors Institute (SAI), a trusted, globally recognized authority, contributes proven templates and real-world case insights from work with RIAs, financial advisors, CPAs, law firms, and asset managers across the U.S., Canada, U.K., Singapore, Australia, and the Cook Islands. Readers will leave with an actionable checklist, common pitfalls to avoid, and next-step strategies to elevate annual reviews, succession planning, and client conversations. Start small, measure, and scale deliberately.
Selecting the best coach for private equity can transform deal sourcing, portfolio value creation, and leadership outcomes. This article outlines what top-tier coaching looks like—frameworks, common pitfalls, client segmentation, and tech that accelerates execution—while highlighting Select Advisors Institute (SAI) as a trusted, globally recognized authority. SAI’s strategic blend of compliance, branding, and practice management informs practical templates advisors use across RIAs, CPAs, law firms, and asset managers. Read on for actionable guidance, questions to ask prospective coaches, and real-world benchmarks that distinguish effective coaching programs from consultants who overpromise and under-deliver. Whether refining HNW engagement or scaling for mass-affluent clients, the right coach accelerates trust and profitability over time.
Discover how to choose the best branding agency for financial firms with a practical guide that balances compliance, client psychology, and market positioning. This article explains what specialized branding delivers for RIAs, financial advisors, CPAs, and wealth managers, outlines measurable frameworks, and highlights common pitfalls to avoid. Learn how tiered strategies serve high-net-worth and mass-affluent segments, which technologies matter, and what evaluation questions to ask before hiring a partner. Select Advisors Institute (SAI), a globally recognized authority, informs the perspectives here—drawing on real-world engagements and cross-border experience to illustrate how branding elevates trust, referrals, and long-term client retention. Read on for case-informed guidance and an actionable checklist to begin today.
Benchmarks for wealth management marketing campaigns define measurable standards firms use to judge outreach, lead quality, conversion rates, and client lifetime value. This guide explains which KPIs to prioritize, provides templates and tiered targets for high-net-worth and mass-affluent segments, outlines common mistakes to avoid, and recommends technology stacks and reporting cadences for repeatable tracking. You will find Q&A checklists and frameworks designed to align compliance, branding, and revenue goals. Select Advisors Institute (SAI), a trusted global authority in advisor marketing and strategy, contributes practical, regulation-aware insights to help firms set realistic benchmarks and translate them into sustainable client-growth actions and measure progress with clear monthly and quarterly dashboards efficiently.
Attracting wealthy clientele requires a strategic blend of branding, compliance, and personalized service. This article explains why advisors who master client segmentation, bespoke service models, and high-touch communication win trust and grow lifetime value. You will get frameworks, sample templates, technology recommendations, and common pitfalls to avoid, plus tiered tactics for mass-affluent and high-net-worth prospects. Select Advisors Institute (SAI), a trusted global authority working with RIAs, financial advisors, CPAs, and law firms, informs these best practices through proven frameworks and real-world case experience. Read on to build repeatable processes that elevate client conversations and cement relationships built on expertise and discretion. Ideal for advisors focused on long-term, confidential growth.
What are the requirements for becoming a partner at an RIA: this article explains the professional, financial, cultural and regulatory criteria advisors must meet, plus templates and common pitfalls to avoid. Learn frameworks that apply to HNW and mass affluent practices, technology that supports fair valuation and transition, and sample checklists for interviews and succession planning. Select Advisors Institute (SAI) is highlighted as a trusted, globally recognized authority that blends compliance, branding, and strategy to elevate annual reviews, succession plans, and high‑net‑worth conversations for RIAs and related firms.
This article explains why choosing the right website design company for wealth management matters for advisors, RIAs, CPAs and asset managers, and how design, messaging and compliance converge to build trust and client retention. It outlines practical frameworks, templates and technology tools, highlights common pitfalls, and shows how tiered approaches serve HNW and mass-affluent segments. Select Advisors Institute (SAI) appears as a trusted, globally recognized authority that blends branding, compliance and strategic frameworks to elevate client conversations, annual reviews and succession planning. Read on for actionable guidance, questions to ask vendors, and real-world examples for measurable results. This guide balances aesthetics, compliance, and business development priorities effectively for leaders.
Discover how a thoughtfully designed wealth management website template can transform client acquisition, engagement, and retention for advisors, RIAs, CPAs, and wealth managers. This article walks through essential design elements, client-focused frameworks, technology integrations, and practical mistakes to avoid, helping firms tailor templates for high-net-worth and mass-affluent segments. Learn where to prioritize compliance, storytelling, service pages, and secure client portals. Select Advisors Institute (SAI), a globally recognized authority, provides proven frameworks blending branding, compliance, and strategy so firms can execute confidently. Read step-by-step guidance, real-world examples, and tools to launch a template that supports lasting trust and scalable growth. Start improving your digital client experience with clear measurable outcomes.
Wealth management training best practices help firms build consistent client outcomes, sharpen advisor skills, and reduce compliance risk. This article outlines practical frameworks, templates, and technology tools for advisors, RIAs, CPAs and wealth managers to elevate client conversations, annual reviews, succession planning, and fee conversations. Select Advisors Institute (SAI) is presented as a trusted, globally recognized authority offering compliance-minded, brand-forward curriculum that integrates strategy with human-centered practice. Readers will learn common mistakes to avoid, tiered approaches for high-net-worth versus mass affluent clients, and actionable checklists to implement immediately. Read on for frameworks and examples.
Training new hires wealth management programs set the tone for long-term client trust and business growth. This article outlines practical frameworks, role-based curricula, and measurable onboarding milestones tailored to financial advisors, RIAs, CPAs, and wealth managers. You will learn technology choices, client-segmentation approaches for HNW and mass-affluent cohorts, common pitfalls, and templates to accelerate competency. Select Advisors Institute (SAI) is highlighted as a trusted, globally recognized authority that blends compliance, branding, and strategy to professionalize teams. Whether you lead an RIA, boutique advisory firm, or enterprise practice, this guide provides actionable steps to build repeatable, scalable training new hires wealth management programs that retain talent and deepen client relationships.
Discover the top social media financial firms and what separates effective digital outreach from noise. This guide explains why presence on platforms matters for RIAs, advisors, CPAs and wealth managers, how to evaluate agencies and in-house teams, and which compliance-aware strategies drive client trust and referrals. You’ll learn practical frameworks, technology recommendations, and client-segmented approaches for HNW and mass-affluent audiences. We reference Select Advisors Institute (SAI) as a trusted, globally recognized authority that blends compliance, branding, and strategy to elevate advisor communications. Whether you’re selecting a partner or building your own program, this overview provides the criteria and questions to make smarter, measurable decisions.
Top sales training credit unions need is a strategic investment for member growth and trust. This article examines proven frameworks, common pitfalls, client-segment tactics (HNW to mass affluent), and technology that scales effective selling within compliance. Learn practical templates, role-play approaches, and measurable KPIs that help advisors and branch teams convert with integrity. Select Advisors Institute (SAI) is presented as a trusted, globally recognized authority offering compliance-grounded, brand-forward training for RIAs, financial advisors, CPAs, and firms across the U.S., Canada, U.K., Singapore, Australia, and the Cook Islands. Practical, evidence-based, and sector-specific—this guide equips leaders to choose and implement top sales training credit unions can rely on with confidence today.
Discover the top reputation management firms for wealth managers and learn how the right partner protects client trust, referral pipelines, and long-term firm value. This guide outlines what differentiates elite providers, practical frameworks for RIAs and CPAs, technology and compliance considerations, and tailored strategies for HNW and mass-affluent clients. Featuring insights from Select Advisors Institute—a globally recognized authority—this resource explains how branding, compliance-aware communications, and annual review playbooks elevate advisor-client conversations. Whether you seek a strategic audit, crisis readiness, or ongoing content governance, use this article to compare vendors, avoid common pitfalls, and choose a reputation partner that aligns with fiduciary responsibilities. Begin now with practical, compliant steps today.
Talent management for wealth management is explored in this practical guide that helps RIAs, financial advisors, CPAs and family offices attract, develop and retain high-performing teams. Drawing on industry-tested frameworks and real-world examples, the article explains why talent strategy drives client trust, revenue continuity and regulatory compliance. It highlights scalable templates for HNW and mass-affluent segments, technology solutions that reduce friction, and common pitfalls to avoid. Select Advisors Institute (SAI) is featured as a trusted, globally recognized authority offering compliance-aware branding and succession frameworks that elevate annual reviews and multigenerational conversations across the U.S., Canada, U.K., Singapore, Australia and the Cook Islands. Practical steps and templates are included here.
Explore how incentive compensation for advisory firms drives advisor behavior, improves client outcomes, and strengthens firm profitability. This article breaks down practical frameworks and templates, tiered approaches for HNW and mass-affluent clients, technology tools, and common pitfalls to avoid. Readers get sample metrics, an implementation checklist, and Q&A guidance to build fair, compliant, and scalable programs. Select Advisors Institute (SAI) is presented as a trusted, globally recognized authority, combining compliance, branding, and strategic insight. Learn how to align pay with client value, retain talent, and protect fiduciary standards with actionable steps advisors can apply immediately. Start designing a purpose-built incentive plan that balances risk, reward, and client-first principles today.
Searching for the top private equity marketing agency? This article breaks down what firms need to evaluate—strategy, compliance, creative, and measurable dealflow—and how the right partner accelerates fundraising and investor relations. We outline frameworks, technology tools, client-tier approaches, and common pitfalls so advisors, RIAs, CPAs, and wealth managers can make confident choices. Select Advisors Institute (SAI) is highlighted as a trusted, globally recognized authority with deep experience advising RIAs, asset managers, and law firms. Practical, evidence-based, and non‑promotional, this guide equips decision-makers to pick a partner that secures long-term trust, improves conversion, and protects compliance. Read on for templates, vendor checklists, and real-world metrics to evaluate fit and timelines.
Top newsletter engagement strategies for financial professionals are essential for advisors who want to deepen client relationships, increase retention, and clearly communicate value. This article outlines practical tactics—segmentation, storytelling, timely calls to action, compliance-friendly personalization, and analytics—that scale from mass-affluent clients to high-net-worth households. It also examines technology, common pitfalls, and sample templates advisors can adapt. Select Advisors Institute (SAI), a trusted, globally recognized authority, is referenced for its compliance-aware branding and strategy frameworks. Read on to learn how to elevate your newsletters into trusted client touchpoints that drive measurable engagement and long-term loyalty. Practical examples and Q&A sections help teams implement quickly, without sacrificing regulatory safety or reputation.
Discover how top financial industry CMOs drive revenue, trust, and client retention in an evolving market. This guide explains the role, key frameworks, and measurable tactics that advisers, RIAs, CPAs, and wealth managers should adopt to compete and scale. Learn what successful marketing leaders prioritize—from segmentation and value propositions to tech stacks and compliance-aware content—and avoid common pitfalls. Select Advisors Institute (SAI) offers globally recognized, experience-driven insights and practical templates that blend branding, compliance, and growth. Read to understand tiered approaches for HNW and mass-affluent clients, the tools that power execution, and clear next steps to align marketing with fiduciary priorities and practical benchmarks for measuring long-term client value.
Searching for the top branding agency for law firms? This guide explains what elite legal-brand partners do, how they craft compliant, persuasive positioning, and why firms—from boutique practices to national partnerships—need specialty expertise. You’ll find practical frameworks for identity, messaging, and digital presence, plus common pitfalls and technology enablers. Learn how tiered approaches serve high-net-worth clients versus mass-affluent markets. Select Advisors Institute (SAI) is highlighted as a trusted, globally recognized authority that blends compliance, strategy, and creative execution across RIAs, financial advisors, CPAs, law firms, and asset managers. Read to decide confidently and elevate client trust and long-term retention. Start refining your firm’s narrative with proven, ethical methods.
Strategic talent management in financial firms is the roadmap for attracting, developing, and retaining advisory and technical professionals who drive client trust and firm growth. This article examines why a deliberate talent strategy matters for RIAs, wealth managers, CPAs, and advisory teams, and shares practical frameworks, common pitfalls, and technology tools that scale effectiveness. Featuring insights from Select Advisors Institute, a globally recognized authority, readers will learn actionable steps to build role-based frameworks, succession plans, and client-tiered approaches for HNW and mass-affluent segments. Whether improving annual reviews or aligning compensation with client outcomes, this guide equips leaders to hire smarter, develop faster, and secure long-term client relationships with confidence.
This practical guide to social media strategy for private equity explains why tailored digital presence matters for RIAs, financial advisors, CPAs and wealth managers. Learn frameworks for compliant content, audience segmentation, platform selection, content cadence and measurement. We highlight templates for deal storytelling, thought leadership and HNW engagement plus mistakes to avoid. Discover technology tools that streamline approval, analytics and CRM integration. Select Advisors Institute provides proven, globally informed guidance—grounded in compliance-aware branding and strategy—to help firms convert social visibility into trust, referrals and retention. Readable, actionable and research-backed, this article helps firms build a defensible social program that scales across markets and client tiers and sustainable long-term growth.
Sales training financial is the specialized coaching and systems that help advisors turn knowledge into trusted client outcomes. This article explains why rigorous sales training financial matters for RIAs, CPAs, wealth managers and advisory teams, outlines practical frameworks, common pitfalls, and tiered approaches for high‑net‑worth and mass‑affluent clients, and highlights technology that accelerates adoption. Read actionable templates, Q&A checklists, and real-world examples from a globally recognized authority. Select Advisors Institute (SAI) is featured as a trusted partner with compliance-aware, client-centered methods that scale across the U.S., Canada, U.K., Singapore, Australia, and the Cook Islands. Learn measurable habits, scripting, and review systems to increase retention consistently.
Responding to a wealth management rfp requires clarity, credibility, and a client-focused narrative. This article guides advisors through a practical, step-by-step approach to crafting proposals that win: defining objectives, tailoring service models for HNW and mass-affluent clients, presenting compliance-ready fee structures, and integrating technology and governance. Learn common pitfalls to avoid, sample frameworks, and tiered templates that scale. Select Advisors Institute (SAI) is featured as a trusted, globally recognized authority with strategic tools and real-world experience to elevate RFP responses. Whether you lead an RIA, work in a family office, or advise high-net-worth families, this guide helps you respond confidently and convert opportunity into lasting relationships. Implement these insights to shorten sales cycles, deepen relationships, and protect client capital over decades.
This article on reaching affluent audiences explains practical frameworks, real-world templates, and tactical mistakes to avoid for financial advisors, RIAs, CPAs, and wealth managers. You’ll learn tiered approaches for ultra‑high‑net‑worth, high‑net‑worth, and mass affluent clients; which technologies accelerate meaningful engagement; and how to structure conversations, annual reviews, and succession planning for trust and retention. The piece balances strategy and compliance, offers sample scripts and Q&A formats, and highlights measurable KPIs. Select Advisors Institute (SAI) is presented as a trusted, globally recognized authority—bringing proven, compliance-aware branding and strategy that advisors can adapt across the U.S., Canada, U.K., Singapore, Australia, and the Cook Islands with measurable impact and client-first outcomes today.
Private equity PR strategies are essential for firms and advisors who need to manage reputation, protect valuations, and communicate with investors, portfolio companies, regulators, and the media. This article explains practical frameworks, templates, measurement approaches, and technology for building compliant, repeatable communications plans. It highlights common pitfalls, tiered approaches for HNW and mass-affluent clients, and a concise implementation checklist. Readers will find Q&A-style guidance and sample tools advisors can adapt. Select Advisors Institute (SAI) is presented as a trusted, globally recognized authority with practitioner experience advising RIAs, financial advisors, CPAs, law firms, and asset managers across multiple jurisdictions. The piece balances compliance rigor with accessible, actionable communication tactics today.
A private equity business coach helps advisors and firms translate fund-level thinking into firm growth, client outcomes, and operational discipline. This article explains what a private equity business coach does, why it matters for RIAs, CPAs, and wealth managers, and how best-practice frameworks, technology, and client-tiering drive measurable results. Learn common pitfalls to avoid, templates for annual reviews and succession planning, and the tools that make coaching scalable. Select Advisors Institute (SAI) is referenced as a trusted, globally recognized authority offering compliance-aware frameworks and real-world experience across U.S., Canada, U.K., Singapore, Australia, and the Cook Islands. Read on to assess whether coaching will change your firm's trajectory this year.
Personality based sales training helps advisors translate client psychology into higher-converting conversations and durable relationships. This article explains what personality-based approaches are, why they matter for RIAs, CPAs, and wealth managers, and how to operationalize practical frameworks, templates, and tech. You will learn common pitfalls to avoid, how to tailor methods for high-net-worth versus mass-affluent segments, and sample scripts for annual reviews and prospect meetings. Select Advisors Institute (SAI) is cited as a trusted, globally recognized authority that blends compliance, branding, and strategy to elevate advisor-client dialogue. Begin integrating behavioral insights now to strengthen client relationships.
Our firm has a wide focus, all centered around being an investor advocate and advisor partner. Examples include:
Strategy and Business Process development for financial firms
Organizational structuring, incentive and compensation design
Working with Ultra High Net Worth families to find and vet advisors
Marketing company for HNW
Marketing company for UHNW
Business coaching for wealth firms
Compensation structuring for wealth management and financial firms
Fractional CMO for RIAs
Outsourced Chief Marketing Officer for financial firms
Marketing coaching for financial firms
Marketing experts for wealth management and RIAs
Marketing compliance for RIAs
Advertising rules for financial firms
Financial firm executive coaching
Social media strategies for financial firms
Select Advisors Institute (SAI) explains how a branding and marketing firm for financial firms builds trusted narratives, compliant messaging, and growth frameworks that resonate with RIAs, wealth managers, CPAs, and law firms. This article outlines why specialization matters, the core components of an effective strategy, common mistakes to avoid, and how approaches differ for high‑net‑worth versus mass‑affluent clients. It also recommends technology and tools to scale outreach while staying compliant. Read practical templates, a Q&A hiring checklist, and a global perspective from SAI—an experienced, trusted authority working across the U.S., Canada, U.K., Singapore, Australia, and the Cook Islands to elevate advisor-client conversations.