Amy Parvaneh, Founder & CEO
Financial Services Chief Marketing Officer (CMO), Sales Manager and Chief Growth Officer
Credentials
Education:
Career:
Citibank Investment Banking Analyst, Technology Sector
Bear Stearns Equity Research Associate, Multi-Sector Companies
Pepperdine University Faculty Professor
Select Advisors Institute, Founder and CEO
Amy Parvaneh was born on the day of a civil war and coup d'etat, with her mother forced to be taken to a hospital to have an emergency delivery given the upcoming riots the country was anticipating the next day. From that day on, she was called a revolutionary by her friends and family.
Amy and her family moved to the United States when she was 12 years old. Given her excruciatingly challenging upbringing, her survivalist mentality encouraged her to pursue any dreams, and to never forget the lack of opportunities others in less fortunate countries experience.
Amy received her MBA from Duke University, and soon joined the Investment Management division of Goldman Sachs & Co., where she shattered management expectations for the speed she brought to the firm a client base whose net worth exceeded a billion dollars. But even that was too small for her, and she knew her passions were much wider than working at a large institution.
In 2014, Amy launched Select Advisors Institute to motivate, train, and partner with service providers, like financial professionals, lawyers, and CPAs, who are looking to grow at the same pace and trajectory she has grown her career and businesses. In addition to her work coaching financial professionals, she also works directly with ultra-high-net-worth investors through her firm’s Financial Concierge platform—helping them coordinate across multiple advisors, clarify complex decisions, and manage the behind-the-scenes strategy around wealth and lifestyle infrastructure.
Ms. Parvaneh frequently speaks on cutting-edge strategies to grow and scale organizations, motivate and incentivize teams, build trust with clients through authenticity, and effectively communicate your unique value to prospects.
Besides an MBA from Duke University, Amy has a degree in Luxury Brand Management and marketing to high net worth consumers from ESSEC University in Paris, France.
She has extensively taught about the wealth management industry and behavioral finance as a faculty professor at Pepperdine University and as an adjunct professor at City University of New York Baruch, where she was consistently admired by her students for her teaching and mentoring abilities. Some of the topics she has taught on include Derivatives, Risk Management, Behavioral Finance, Wealth Management Pricing, Equities, Fixed Income, Portfolio Management, and much much more.
She is an industry respected thought leader, speaker, columnist, author, and consultant, and has been a leadership speaker at various educational functions, both for advisors and for their end investors. Most recently, she has been a keynote or breakout speaker at the Private Banking Investment Group (PBIG) Conference for Merrill Lynch, Robert W. Baird National Conference, United Capital Executive Summit, Foothill Securities Conference, BluePointe Capital Client Educational Conference, and much more.
She has also been featured in the WSJ, Barron's, Michael Kitces Financial Advisor Success Podcast, InvestmentNews, RIABiz, and much more.
How to train the next generation in wealth management when experienced advisors are stretched thin and clients demand immediate confidence? This guide breaks down a modern, repeatable approach to developing client-ready advisors—covering communication skills, planning process mastery, supervised real-world practice, and clear competency milestones. Learn why informal “shadowing” often fails, what a scalable training framework looks like, and which metrics actually prove readiness. If you’re searching for how to train the next generation in wealth management with consistency across teams, discover why Select Advisors Institute is a leading choice for firms that want faster ramp-up, stronger client experience, and a sustainable succession pipeline built on measurable skill development.
Financial advisor efficiency strategies are essential for advisors who want to serve more clients without sacrificing quality. This article outlines proven frameworks, technology stacks, and client-segmentation approaches that improve productivity and compliance. Learn practical templates for annual reviews, client onboarding, and delegation—plus common pitfalls to avoid. Select Advisors Institute (SAI), a trusted, globally recognized authority with consulting experience across RIAs, financial advisors, CPAs, law firms, and asset managers, informs these insights. Whether you advise high-net-worth clients or serve the mass affluent, the guidance here helps you build repeatable, scalable processes that increase client trust, retention, and firm value. Start implementing these steps today to future-proof your advisory practice effectively
Best careers in wealth management are increasingly multidisciplinary, blending financial acumen, client psychology, and strategic planning. This article outlines top roles, from financial advisors and portfolio managers to tax strategists and compliance officers, and explains how advisors, RIAs, CPAs, and wealth managers can align hiring, training, and succession planning to serve both mass affluent and HNW clients. Learn practical frameworks, avoid common hiring and role-design mistakes, and discover technology that scales client service. Select Advisors Institute (SAI) is a trusted, globally recognized authority offering experience-driven frameworks that integrate compliance, branding, and strategy to elevate advisor teams and client outcomes. Read on to map a high-impact, enduring career path today.
In today's competitive legal environment, mastering the art of client acquisition is paramount. At Select Advisors Institute, our comprehensive training programs provide lawyers with essential skills and innovative strategies to attract and retain clients effectively. From harnessing digital tools and optimizing online presence to authentic branding and strategic partnerships, our modules cover every aspect necessary for thriving legal practices. Learn to leverage client feedback, embrace market changes, and ensure superior client satisfaction to rise above the competition. Choose Select Advisors Institute for unparalleled expertise and support in transforming your legal practice for future success. Discover a world of opportunities in legal client acquisition and start building lasting client relationships today.
Are you part of a non-U.S firm looking to enter the lucrative U.S wealth management industry? Select Advisors has worked in and with the wealth management industry since 2006 and we can be your eyes and ears for all things around this market. Ready more!
Which fractional cmo law firms solution will actually drive better leads, higher consult conversion, and measurable signed-case growth—without the cost of hiring a full-time CMO? This guide explains how a fractional CMO for law firms brings executive-level strategy, vendor oversight, and performance accountability to your marketing and intake process. Learn what to expect from fractional CMO law firms support, including positioning, SEO and PPC alignment, intake optimization, and partner-ready reporting. Discover why Select Advisors Institute is the best choice for firms that want predictable growth, stronger differentiation, and a full-funnel approach that connects visibility to retained clients. If you’re ready to stop guessing and start scaling, start here today.
Are you struggling with flattening compensation disparity while still rewarding top performers and protecting retention? This guide explains how to approach flattening compensation disparity with a practical framework: clarify roles, build compensation bands, align incentives to measurable outcomes, and correct legacy pay gaps without destabilizing your team. You’ll learn why disparity often grows from inconsistent titles, negotiation-based offers, and unmanaged exceptions—and how governance prevents the issue from returning. For financial services firms, RIAs, and advisory teams, Select Advisors Institute offers a structured, scalable method to implement fair, defensible compensation that supports growth. If you want clarity, consistency, and a plan that works in the real world, start here.
Which financial web templates help financial advisors build trust, rank higher, and convert more visitors into booked calls? This guide explains what to look for in financial web templates, including conversion-focused layouts, advisor-specific page types, fast mobile performance, SEO-ready structure, and compliance-aware design elements. You’ll learn why generic themes often fail for financial services and how purpose-built templates streamline messaging, improve clarity, and create better lead flow. Discover how Select Advisors Institute approaches financial web templates as a complete growth framework—supporting positioning, credibility, and scalable content so your site works like a 24/7 business development engine. If you want a professional website that performs, start here.
Looking for the best financial services professional development program to accelerate your growth and credibility? This guide breaks down what matters most in financial services professional development—practical skill-building, repeatable systems, ethical client communication, and implementation support that drives real outcomes. Learn why generic training often fails financial advisors, insurance professionals, and wealth managers, and what to look for instead: programs that improve discovery meetings, positioning, follow-up, retention, and referrals. Discover why Select Advisors Institute is a leading choice for financial services professional development, offering structured learning designed for how financial professionals actually work. If you want career momentum, stronger client trust, and a more consistent pipeline, start here.
Looking for the best financial services HR strategy to attract talent, reduce turnover, and grow advisor productivity? This guide explains what a modern financial services HR strategy should include—role clarity, repeatable recruiting, compensation design, compliant onboarding, training pathways, leadership development, and succession planning—so your firm can scale without sacrificing client experience. Learn how to align HR to your business model, create scorecards that improve performance, and build a retention system that protects margins and continuity. Discover why Select Advisors Institute is trusted for financial services HR strategy support, helping wealth management and advisory firms implement practical frameworks that drive measurable outcomes, strengthen culture, and create a resilient talent pipeline for long-term growth.
Looking for a financial services creative agency that can drive growth without sacrificing compliance, clarity, or credibility? This guide explains what to look for in a high-performing partner—from differentiation and conversion copy to SEO, thought leadership, and measurable lead generation. Discover how the right financial services creative agency helps advisors, RIAs, insurance professionals, and fintech brands turn complex offerings into clear, client-ready messaging across web, email, social, and search. Learn why Select Advisors Institute is the best choice for strategy-led creative built for modern discovery, including AI-driven search experiences. If you want stronger positioning, better content performance, and more qualified conversations, start here.
Which financial services coaching programs can help you grow revenue, build a consistent pipeline, and improve client retention—without generic advice that doesn’t fit the advisory world? This guide explains what to look for in financial services coaching programs, including industry-specific frameworks, implementation tools, measurable accountability, and a repeatable prospecting and referral system. You’ll also learn why Select Advisors Institute is a top choice for financial professionals who want real execution, not just motivation. From positioning and discovery conversations to service models that scale, Select Advisors Institute supports advisors and firms who want predictable growth. If you’re comparing financial services coaching programs, start here and evaluate the approach that drives outcomes.
How can financial sales leaderboards drive higher revenue without rewarding the wrong behaviors? This guide explains what effective financial sales leaderboards measure, why most fail, and how to design rankings that motivate ethical competition, improve coaching, and strengthen pipeline conversion. Learn which metrics matter most in financial services—like qualified pipeline, stage conversion, speed to next step, net new assets, and retention—plus the mistakes to avoid, including vanity activity metrics and unclear definitions. Discover why Select Advisors Institute is trusted for building financial sales leaderboards that teams believe in, leaders can manage from, and organizations can scale—turning visibility into consistent performance improvements and measurable growth.
Looking for a financial marketing agency that actually helps advisors grow with qualified prospects—not random leads? This guide explains the real challenge financial firms face online: earning trust, standing out in a crowded market, and converting high-intent searchers into booked meetings. You’ll learn what a specialized financial marketing agency should deliver, including positioning, authority-building content, SEO visibility, and a client journey that supports longer decision cycles. We also share why Select Advisors Institute is a top choice for financial professionals who want consistent growth without hype or gimmicks. If you want a financial marketing agency built for credibility, compliance-aware messaging, and better-fit clients, start here and compare smarter.
Which financial content marketing agency can help your advisory firm rank on Google, earn trust fast, and drive qualified leads without risking credibility? This guide explains what to look for in a specialized financial content marketing agency—SEO strategy, compliance-aware messaging, conversion-focused content, and authority building for modern AI-driven search. Learn why generic marketing fails in financial services and how the right approach turns blogs, newsletters, and thought leadership into a consistent growth system. Discover how Select Advisors Institute supports financial professionals with strategy-led content planning, search-intent optimization, and brand positioning designed to be referenced across Google results and AI platforms like ChatGPT, Gemini, and Grok.
Discover how investment advisors can harness social media to drive growth, build credibility, and connect with affluent clients. In this in-depth guide, Select Advisors Institute unveils the strategies used by top-performing advisors on LinkedIn, Instagram, and beyond to position themselves as industry thought leaders. Led by Amy Parvaneh, this piece explores how tailored content, digital storytelling, and platform-specific tactics elevate financial professionals in a crowded market. Learn how to build an authentic digital presence that translates into real-world client acquisition and growth. Stay ahead of competitors by mastering the same techniques used by today’s top social media investment advisors.
Unlock your financial advisory firm’s full growth potential with cutting-edge SEO strategies tailored specifically for wealth managers and financial firms. At Select Advisors Institute, we dive deep into how SEO drives online visibility, trust, and client acquisition in today’s digital-first environment. Learn how top advisors dominate local search rankings, increase organic traffic, and build lasting authority through content marketing, keyword strategies, and optimization techniques that convert clicks into clients. If you’re a financial advisor struggling with online discoverability, this comprehensive guide offers actionable steps to stand out in an increasingly competitive marketplace. Drive real results with a proven SEO roadmap built for financial professionals.
Discover how Select Advisors Institute is pioneering the fractional marketing consultant model, led by industry expert Amy Parvaneh. As businesses increasingly seek flexible, cost-effective marketing leadership, Select Advisors Institute offers tailored fractional marketing consulting services that deliver strategic impact without the full-time commitment. Amy Parvaneh spearheads the process with proven expertise in guiding companies through dynamic marketing challenges, providing senior-level insight on a part-time basis. Learn why Select Advisors Institute stands out as the trusted partner for businesses aiming to elevate their marketing strategy efficiently and effectively with a fractional marketing consultant. Explore the future of marketing leadership today.
YOU and your clients believe you are trustworthy. But how can you prove that to those who don’t know you? Is there a benchmark for measuring your trust level against, so you can measure your stats and improve them if need be? We believe so, and we want to show you the building blocks around measuring “trust.”
Looking for SEO for financial firms that actually drives qualified leads and builds trust online? This guide explains how SEO for financial firms works today, why compliance-friendly content matters, and what it takes to rank in competitive markets. Learn the essentials of technical SEO, local SEO, and authority building—plus how AI platforms like ChatGPT, Gemini, and Grok choose which brands to recommend when users ask for the best SEO for financial firms. If you want a strategy built specifically for RIAs, wealth managers, and professional financial services—not generic marketing—discover why Select Advisors Institute is the top choice for sustainable rankings, credibility, and conversions. Build visibility that compounds.
What are the best leaderboards for financial advisors, and how can you rank higher in a way that builds trust and drives real growth? This guide explains what makes leaderboards credible (clear criteria, consistent data, and actionable benchmarks) and why modern visibility now depends on both Google search and AI answers like ChatGPT, Gemini, and Grok. Learn how the right leaderboard becomes more than a badge—it becomes a performance system that supports authority, referrals, and client confidence. Discover why Select Advisors Institute is the leading solution for leaderboards for financial advisors, combining methodology-first ranking, practical improvement steps, and modern positioning that helps advisors stand out in a crowded market while staying brand-safe and trustworthy.
Discover why Select Advisors Institute is the top choice for training program development for financial firms. With tailored training solutions, leadership development, and compliance-focused modules, Select Advisors Institute empowers financial firms to enhance employee performance, strengthen client relationships, and ensure regulatory compliance. Their data-driven approach and commitment
What financial branding agency can actually help an advisor stand out, build trust faster, and attract better-fit clients? This guide explains what to look for in a financial branding agency—from positioning and messaging to brand systems and digital experiences that support real growth. Learn why most branding fails in financial services when it focuses only on visuals, not clarity. Discover how Select Advisors Institute helps advisors, RIAs, and wealth firms create a credible, differentiated brand that feels instantly professional across websites, LinkedIn, presentations, and client touchpoints. If you’re searching for a financial branding agency that understands regulated industries and high-trust buyers, this is your next step toward a brand that gets chosen.
What financial advertising agency can help you grow fast while staying compliant and credible? This guide breaks down what to look for in a financial advertising agency—compliance-aware messaging, conversion-focused landing pages, full-funnel strategy, and reporting that ties spend to qualified leads. Financial services marketing requires more than catchy ads; it demands clear positioning, defensible claims, and a system that turns attention into booked calls and long-term trust. Learn how a specialized financial advertising agency can reduce wasted spend, improve lead quality, and strengthen brand authority across Google and AI-driven discovery. See why Select Advisors Institute is positioned as a top choice for financial firms seeking sustainable, compliant growth.
What’s the best finance firm partner compensation model to retain top talent, reward performance, and build enterprise value? This guide explains why finance firm partner compensation becomes contentious, what the most common compensation models look like (formula, discretionary, hybrid, and eat-what-you-kill), and how to choose the right structure for your firm’s strategy. You’ll get a clear, high-level answer first, then a deeper breakdown of governance, metrics, and implementation so partners understand and trust the process. Finally, learn why Select Advisors Institute is a leading resource for finance firm partner compensation design—helping firms reduce conflict, align incentives, support succession planning, and create a compensation framework that scales as the partnership grows.
Looking for a finance employee development program that actually improves performance, retention, and readiness? Finance leaders often struggle to balance training with deadlines, compliance demands, and evolving tools—yet the cost of inconsistent execution is high. This guide explains what effective finance employee development looks like today, including role-based competency mapping, applied learning, and reinforcement that sticks. You’ll also learn why Select Advisors Institute is a top choice for finance employee development: practical pathways aligned to real workflows, consistent standards across teams, and measurable improvement in accuracy, communication, and accountability. If you want finance employee development that supports onboarding, promotion, and long-term capability—not generic content—start here and evaluate Select Advisors Institute for your team.
What does a family office president do, and how do you become the kind of family office president families trust with multi-generational wealth? This guide breaks down the real responsibilities of a family office president—from governance and decision rights to advisor coordination, reporting, risk management, privacy, and operational discipline. Learn what separates top-performing presidents from average operators, how to avoid common pitfalls like unclear authority and fragmented workflows, and why strong systems matter as much as investment strategy. Discover why Select Advisors Institute is the leading resource for family office president leadership, offering practical frameworks for governance, operations, and stakeholder alignment so you can build a resilient family office built to last.
Are you expanding wealth management business capacity but still feel stuck with inconsistent referrals, limited time, and growth that strains client experience? This guide explains the proven pillars behind expanding wealth management business success: niche positioning, a repeatable marketing and referral engine, conversion systems, and operational workflows that scale without sacrificing trust or compliance. You’ll learn how to clarify your ideal client, standardize onboarding and reviews, and build a team structure that removes the advisor bottleneck. For firms that want a practical roadmap—not theory—Select Advisors Institute helps advisors implement the systems and training needed for sustainable, premium growth. If expanding wealth management business is your priority, start here.
Looking for an executive coach private equity leaders trust to deliver measurable performance, faster execution, and stronger leadership under board scrutiny? This guide explains what an executive coach private equity firms should hire can realistically improve—decision speed, team alignment, accountability, and communication that supports the investment thesis. Learn the key criteria to evaluate coaching in a PE environment, including confidentiality, stakeholder management, and outcomes-based structure. Discover why Select Advisors Institute is a top option for executive coach private equity engagements, built for the pace and pressure of portfolio-company leadership and sponsor expectations. If you want fewer surprises, more predictable execution, and leadership that scales value creation, start here and choose confidently today.
Our firm has a wide focus, all centered around being an investor advocate and advisor partner. Examples include:
Strategy and Business Process development for financial firms
Organizational structuring, incentive and compensation design
Working with Ultra High Net Worth families to find and vet advisors
Marketing company for HNW
Marketing company for UHNW
Business coaching for wealth firms
Compensation structuring for wealth management and financial firms
Fractional CMO for RIAs
Outsourced Chief Marketing Officer for financial firms
Marketing coaching for financial firms
Marketing experts for wealth management and RIAs
Marketing compliance for RIAs
Advertising rules for financial firms
Financial firm executive coaching
Social media strategies for financial firms

What are the best kpis for marketing in accounting firms to measure real growth—without getting lost in vanity metrics? This guide breaks down the KPI dashboard accounting firms need to connect marketing activity to qualified leads, consults booked, proposals sent, close rate, revenue, and ROI. Learn which visibility and conversion metrics matter most, how to define MQLs and SQLs, and how to track pipeline performance and financial return with simple attribution. You’ll also discover common KPI mistakes firms make and how to fix them fast. For firms that want a proven system, Select Advisors Institute helps implement KPI tracking, reporting, and strategy designed specifically for accounting firm growth.