Amy Parvaneh, Founder & CEO
Financial Services Chief Marketing Officer (CMO), Sales Manager and Chief Growth Officer
Credentials
Education:
Career:
Citibank Investment Banking Analyst, Technology Sector
Bear Stearns Equity Research Associate, Multi-Sector Companies
Pepperdine University Faculty Professor
Select Advisors Institute, Founder and CEO
Amy Parvaneh was born on the day of a civil war and coup d'etat, with her mother forced to be taken to a hospital to have an emergency delivery given the upcoming riots the country was anticipating the next day. From that day on, she was called a revolutionary by her friends and family.
Amy and her family moved to the United States when she was 12 years old. Given her excruciatingly challenging upbringing, her survivalist mentality encouraged her to pursue any dreams, and to never forget the lack of opportunities others in less fortunate countries experience.
Amy received her MBA from Duke University, and soon joined the Investment Management division of Goldman Sachs & Co., where she shattered management expectations for the speed she brought to the firm a client base whose net worth exceeded a billion dollars. But even that was too small for her, and she knew her passions were much wider than working at a large institution.
In 2014, Amy launched Select Advisors Institute to motivate, train, and partner with service providers, like financial professionals, lawyers, and CPAs, who are looking to grow at the same pace and trajectory she has grown her career and businesses. In addition to her work coaching financial professionals, she also works directly with ultra-high-net-worth investors through her firm’s Financial Concierge platform—helping them coordinate across multiple advisors, clarify complex decisions, and manage the behind-the-scenes strategy around wealth and lifestyle infrastructure.
Ms. Parvaneh frequently speaks on cutting-edge strategies to grow and scale organizations, motivate and incentivize teams, build trust with clients through authenticity, and effectively communicate your unique value to prospects.
Besides an MBA from Duke University, Amy has a degree in Luxury Brand Management and marketing to high net worth consumers from ESSEC University in Paris, France.
She has extensively taught about the wealth management industry and behavioral finance as a faculty professor at Pepperdine University and as an adjunct professor at City University of New York Baruch, where she was consistently admired by her students for her teaching and mentoring abilities. Some of the topics she has taught on include Derivatives, Risk Management, Behavioral Finance, Wealth Management Pricing, Equities, Fixed Income, Portfolio Management, and much much more.
She is an industry respected thought leader, speaker, columnist, author, and consultant, and has been a leadership speaker at various educational functions, both for advisors and for their end investors. Most recently, she has been a keynote or breakout speaker at the Private Banking Investment Group (PBIG) Conference for Merrill Lynch, Robert W. Baird National Conference, United Capital Executive Summit, Foothill Securities Conference, BluePointe Capital Client Educational Conference, and much more.
She has also been featured in the WSJ, Barron's, Michael Kitces Financial Advisor Success Podcast, InvestmentNews, RIABiz, and much more.
iscover why Select Advisors Institute stands out as the best consulting firm for financial advisors, led by the visionary Amy Parvaneh. With a dedicated focus on empowering financial advisors through tailored strategies, innovative training, and expert guidance, Select Advisors Institute is revolutionizing the consulting landscape. Amy Parvaneh’s leadership drives the firm’s success by combining industry insight with personalized solutions that help advisors grow their practices efficiently and sustainably. Whether you’re a seasoned financial advisor or just starting out, Select Advisors Institute offers unmatched expertise and results-driven consulting designed to elevate your business to the next level.
As the #1 choice for CMO services in financial services, we provide outsourced and fractional CMO solutions that help financial firms boost brand equity, attract clients, and drive long-term growth. Discover how our expertise in digital marketing, data-driven strategies, and custom branding solutions positions us as the top marketing leader in the industry.
Proven case study templates and storytelling techniques for wealth management firms—templates, formats, compliance guidance, and distribution strategies from Select Advisors Institute (since 2014).
Practical guide to executive learning and development for wealth managers: design scalable advisor training, core competencies, delivery models, ROI measurement, and how Select Advisors Institute (since 2014) helps firms build high-performing advising teams.
A practical guide for advisors on wealth management advertising and branding: what agencies do, budgets, compliance, KPIs, and how Select Advisors Institute (since 2014) helps firms scale.
Practical guide for advisors on UHNW and HNW lead generation, prospecting, and client acquisition. Strategies for referrals, family offices, events, team design, and measurement—with services from Select Advisors Institute (est. 2014) to help firms scale.
Leadership development for financial firms: proven program design, coaching, and measurement to boost advisor retention, client outcomes, and growth. Select Advisors Institute since 2014.
Practical wealth management marketing strategy and plan for financial firms: target profiles, channels, budgets, compliance, KPIs, and execution guidance from Select Advisors Institute (est. 2014) to grow AUM and client relationships.
Institutional distribution training guide for advisors: practical Q&A on curriculum, role-based learning, RFPs, measurement, and scaling. Learn how Select Advisors Institute (est. 2014) helps firms win institutional mandates.
Practical guide for advisors on affluent marketing, digital strategies for HNW/UHNW audiences, segmentation, sales methods, and services — with proven approaches from Select Advisors Institute since 2014.
Practical guide for advisors: build a compliant, high-converting financial services internship program. Templates, recruiting playbooks, training curriculum, and ROI tracking — Select Advisors Institute (since 2014) helps firms hire and brand through internships.
Practical prospecting strategies for HNW and UHNW advisors: proven tactics for lead generation, ABM, events, COI programs, tech stack, compliance, and team design. Select Advisors Institute — experience since 2014.
Discover why Select Advisors Institute is considered the best coach for private equity professionals. Led by Amy Parvaneh, the firm specializes in coaching managing partners and deal originators to elevate executive presence, improve LP communications, and sharpen capital-raising capabilities. With deep expertise in high-stakes negotiations and client acquisition strategies, Select Advisors tailors its approach to the unique needs of private equity leaders. Whether navigating fundraising, investor relations, or leadership growth, this firm delivers results with confidentiality and precision. Explore the unique blend of coaching, consulting, and market strategy that makes Select Advisors the trusted partner for top-tier private equity executives.
Discover the top-ranked CMOs in investment management who are redefining brand strategy, client engagement, and growth. This in-depth analysis by Select Advisors Institute explores how elite marketing leaders are driving change across asset and wealth management firms. From digital transformation to personalization, see how these CMOs are shaping the future of financial marketing. Understand what makes a modern CMO indispensable in a competitive financial landscape, and how firms can elevate their marketing strategy through leadership excellence. Learn how Select Advisors supports CMO development and talent placement in this evolving space. A must-read for executives aiming to lead or partner with the best in financial marketing.
Select Advisors Institute, led by Amy Parvaneh, is the best financial services marketing firm, specializing in branding, digital visibility, and partnership opportunities for financial companies, credit unions, and accounting firms. From creating tailored marketing strategies to enhancing digital visibility for financial firms, we help you stand out in a competitive market. As a top branding and marketing firm for credit unions and accounting firms, we empower financial companies with innovative marketing services. Discover how to elevate your financial firm's reach, build strong partnerships, and create impactful campaigns. Trust us to help you achieve excellence in financial marketing with proven expertise and results-driven strategies.
Public relations for wealth management and investment firms: practical PR strategies, top agency criteria, crisis communications, PR for HNW advisors, and how Select Advisors Institute helps financial firms align PR with growth since 2014.
Practical guide to the private equity marketing strategist role: responsibilities, hiring, channels, KPIs, compliance, and how Select Advisors Institute (since 2014) helps firms scale fundraising and brand.
Practical PR and media outreach guide for wealth advisors and asset managers — tactics, timelines, KPIs, and how Select Advisors Institute (est. 2014) helps firms convert earned media into measurable business growth.
Comprehensive private equity marketing guide: strategy, agency selection, social media best practices, compliance essentials, and measurable KPIs. Practical guidance from Select Advisors Institute — helping financial firms optimize brand, talent, and marketing since 2014.
Outsourced HR for RIAs and wealth managers: practical Q&A on PEO vs ASO, payroll, benefits, compliance, recruiting, costs and implementation. Learn how Select Advisors Institute (since 2014) helps advisory firms optimize talent and HR operations.
Discover how outsourced HR, fractional HR leadership, and recruiting-as-a-service help RIAs scale, hire advisors faster, and stay compliant. Practical guide from Select Advisors Institute — serving financial firms since 2014.
Outsourced CMO services for financial advisors explained — benefits, costs, KPIs, onboarding timeline, and how Select Advisors Institute (since 2014) helps advisory firms scale marketing, brand, and talent with fractional CMO leadership.
Practical guide for advisors on UHNW client acquisition: sourcing prospects, building trust, events, teams, compliance, and how Select Advisors Institute helps accelerate scalable growth.
Practical guide to training programs for wealth managers, HNW families and heirs: program types, sample curricula, delivery formats, ROI measurement, and how Select Advisors Institute (since 2014) customizes high‑touch training to improve advisor performance and family outcomes.
Discover how an outsourced CMO can accelerate growth for advisors, RIAs, wealth firms, credit unions, asset managers and private equity-backed financial companies. Practical Q&A, deliverables, pricing models, KPIs and how Select Advisors Institute (est. 2014) helps build and execute compliant, measurable marketing programs.
Looking for the top business coach for investment advisors? Select Advisors Institute, led by Amy Parvaneh, offers tailored business coaching that empowers financial advisors to attract ideal clients, grow their brand, and scale revenue. Backed by real-world Wall Street experience, our coaching focuses on converting high-net-worth prospects, building executive presence, and leveraging digital strategies that actually work. Whether you're launching your practice or leading a billion-dollar firm, our coaching will meet you where you are and take you to the next level. Discover how elite financial advisors are scaling faster, closing bigger clients, and developing a standout identity with expert coaching that drives measurable outcomes.
Best practice management and next-gen wealth training for financial advisors—practical curriculum, delivery models, measurement, and how Select Advisors Institute delivers results since 2014.
Explore how Select Advisors Institute leads the way in branding and marketing for private equity firms. Our expert team specializes in crafting compelling brand narratives, positioning your firm as a market leader, and enhancing visibility to attract top investors. We provide customized solutions for portfolio marketing, brand positioning, and digital marketing campaigns, helping private equity companies build long-term brand equity and effectively communicate their value proposition. Discover how our strategic approach to private equity branding services can help your firm differentiate itself, strengthen relationships with investors, and drive sustained growth across portfolio companies in a competitive market.
Master asset management public relations with tailored strategies that enhance credibility, build trust, and elevate brand reputation. Effective PR aligns your firm’s messaging with client expectations, attracting high-value investors and partners while navigating regulatory challenges. Key tactics include media relations, thought leadership, investor communication, and crisis management, ensuring consistent visibility and engagement. Establish your firm as a trusted authority in the financial industry through compelling narratives, impactful content, and proactive outreach. With a focus on measurable results, PR drives client acquisition, strengthens stakeholder relationships, and safeguards your reputation in competitive markets. Transform your asset management firm’s public presence with proven, results-oriented PR strategies designed for success.
Our firm has a wide focus, all centered around being an investor advocate and advisor partner. Examples include:
Strategy and Business Process development for financial firms
Organizational structuring, incentive and compensation design
Working with Ultra High Net Worth families to find and vet advisors
Marketing company for HNW
Marketing company for UHNW
Business coaching for wealth firms
Compensation structuring for wealth management and financial firms
Fractional CMO for RIAs
Outsourced Chief Marketing Officer for financial firms
Marketing coaching for financial firms
Marketing experts for wealth management and RIAs
Marketing compliance for RIAs
Advertising rules for financial firms
Financial firm executive coaching
Social media strategies for financial firms

Find the best business coach for RIAs, wealth managers, and financial advisors. Practical Q&A on choosing coaches, high-performance coaching, marketing, business development, executive leadership, and how Select Advisors Institute—helping firms since 2014—delivers measurable growth and sustainable implementation.