Women are poorly represented among the nation’s fastest growing and largest financial advisors. Even when there are no external roadblocks, women are often stymied by self-doubt: With one or two rejections, they decide this just isn’t for them. But there’s a deeper obstacle, one that I’ve seen consistently in my own successful advisory career and now as an advisor coach. Very simply, most women are afraid to bring out their persistent, more forceful nature—they’ve been conditioned to keep it under wraps. But that nature is essential to get in front of more opportunities and close business.  Here's how to conquer that.

On a daily basis, we hear from financial advisors complaining that their work is commoditized, meaning everyone else is doing it.  With 2 million advisors and growing, that may sound like a legitimate frustration, but we don't buy it!