Are you finding that your marketing and sales efforts are falling short of expectations, leaving you frustrated or surrounded by excuses? It's time to break free from the mundane routine and discover a more intentional approach to your growth efforts. This article outlines how, by first understanding the difference between a marketing strategy and a marketing plan.

Gamification is a powerful tool that can enhance performance and growth in finance, law, and accounting. By applying game mechanics to non-game contexts, it drives engagement and motivation. This article highlights the benefits of gamification and offers five strategies for financial and legal professionals to implement. These strategies include referral contests, financial education quizzes, thought leadership contests, and more. Gamification can increase engagement, improve knowledge retention, foster collaboration, provide real-time feedback, and support continuous learning and development. By embracing gamification, professionals can create an exciting and dynamic workplace culture while empowering their teams to succeed.

A branding case study on turning a mundane product or service into a rebellious, heavy metal-inspired brand that resonates with consumers. Dive into this fascinating case study and uncover the power of daring to be different, embracing authenticity, and disrupting traditional marketing norms, and learn lessons on applying it to your financial, legal or accounting practice.

Advisors are starting to be modernized to the 2020’s by the SEC! In this video interview with attorney Chris Stanely, we learn more about the details of the new adopted amendments to Rule 206(4)-1 under the Investment Advisers Act of 1940 (the Advisers Act) to modernize the regulation of investment adviser advertising and solicitation practices. More importantly, we discuss how to maximize these updates for your practice’s marketing efforts!

People envision the ultra high net worth lifestyle to be nothing short of perfect - Glamorous, fun, relaxing and liberating. What most people don’t know is the downside of extreme wealth. We have covered those challenges in this article.

Choosing a name for your practice should not be taken lightly. Name ideas for a wealth management practice are aplenty, but most advisors seem to lean towards the same style and approach, which can be hurting them in the long run. Read this about the art of naming a new or existing advisory practice!

Advisory firms are always seeking ways to expand their brand recognition. One avenue that deserves series consideration is Sports Sponsorships and Marketing. This article discusses how sports sponsorships can help you reach a major new category of eyeballs, but is it always worth it? Let’s find out!

In this article we discuss social media strategies for financial advisors in 2023, and ways to help them grow their brand and community using Linkedin, Instagram and other platforms.

There are over 1,035 billionaires in North America alone, accounting for 31% of the Global Billionaire Population. Who are they, and how can you get in front of more of them? This article talks about the billionaire community, as well as lists 10 billionaires most of us have not heard about. Getting a billionaire as a client can be a career-maker, so become a student of this niche sooner than later!

If your differentiated value proposition is “We are Trustworthy! Our clients FULLY trust us!” you need to read this article!

Are you interested in enhancing the knowledge of the person on your team you have tapped for a marketing role? Or are you in marketing and seeking to get into the field of wealth management marketing? Learn about our certificate to get more information!

Thinking of going independent or opening up your own wealth management firm? Make sure you review all the branding and marketing activities you’re going to need to do on an ongoing basis to replace what your large institution was doing on your behalf. We have included in this article a few key solutions.

In this article we will explain the process we use to help advisors develop an effective brand for their firm by identifying the valuable, qualitative factors that make an advisor (or their practice) unique, and targeting the right (not already overly saturated) client segment.

When it comes to marketing for advisors, a big decision need to be made: Do I want to pursue Organic (natural, humanized, from the ground up) Marketing, or Paid (advertisements) Marketing…or both? This article discusses the pros and cons, differences and more.

On a daily basis, we hear from financial advisors complaining that their work is commoditized, meaning everyone else is doing it.  With 2 million advisors and growing, that may sound like a legitimate frustration, but we don't buy it!

If you are a non-profit looking to raise funds for your charitable organization, we have summarized for you the top ultra high net worth category that can help you with your endeavors. If you are a financial firm looking to understand which client segments within the UHNW category want to get more involved in philanthropic conversations, this article is for you.

In this article we provide answers to your questions such as: Should you have someone in-house, or should you outsource the role of a marketing for your firm? Do you need a marketing strategist, a CMO, a brand strategist, or something in between? What exactly do you need, and should this person be in-house or external? What to look for in a CMO?

Tired of calling yourself a “Financial Advisor?” Feel the title has a bad rap? Here are 10 synonyms to truly showcase what you do.

Look beyond “Managing Director” and “Financial Planner” and start using your employee titles as another way to showcase your firm’s brand and message