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SEC Marketing Rule, Rule 206(4)-1 of the Advisers Act

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Excerpt: Learn how the SEC Marketing Rule impacts registered investment advisers, financial advisors, and RIA marketing strategies. Explore key updates to Rule 206(4)-1 of the Advisers Act, including requirements for testimonials, endorsements, disclosures, referral arrangements, and compliant advertising practices. Select Advisors Institute discusses how RIAs can navigate SEC marketing rules while building stronger digital strategies, social media visibility, and client communication frameworks. Discover what compliance officers, executives, and advisory firms need to know about modern financial marketing, approved messaging practices, and creating effective campaigns aligned with regulatory expectations.

Originally published in 2022

In this video, I speak with Chris Stanley of Beach Street Legal about the amendments to the advertising and cash solicitation rules, along with updates to other requirements for registered investment advisers.

The formerly separated rules are now combined under the new Marketing Rule, Rule 206(4)-1 of the Advisers Act, with a compliance date of November 4, 2022.

If you are a Chief Compliance Officer or Chief Executive Officer of your RIA and want to ensure your firm is set up for success around these amendments, you don't want to miss this interview in which we discuss:

1) How to best use testimonials and endorsements with new SEC marketing rule

2) What disclosures need to be made with new SEC marketing rules

3) Can you give referral fee to clients?

4) How you can maximize the rule for your practice, including on social media like Linkedin

Schedule an introductory call with us

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In this article we talk about:

  • Marketing agency

  • Marketing company

  • SEC marketing rules

  • Advertising rules

  • Allowed words and phrases by the SEC

  • GPS Compliance for registered investment advisors marketing allowance

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****Select Advisors Institute is not a registered investment adviser and does not provide investment, legal, or tax advice. We are a boutique management consulting firm deeply embedded in the wealth management, asset management, family office, and UHNW sectors - advising financial institutions on strategic growth, talent development, investor communication, and brand positioning, while guiding ultra-high-net-worth families in advisor selection, coordination, and the day-to-day management of complex wealth structures.