Amy Parvaneh was recently published in Barron’s, and recorded for Barron’s Advisor Podcast, about compensation and pay packages that are most suitable for advisory teams and firms around business development. In the recording, she discusses the downfalls of the traditional revenue split, and how to best align your team’s roles and responsibilities (including around business development) with their personality.
Should You Rename Your Advisory Practice?
Choosing a name for your practice should not be taken lightly. Name ideas for a wealth management practice are aplenty, but most advisors seem to lean towards the same style and approach, which can be hurting them in the long run. Read this about the art of naming a new or existing advisory practice!
Sports Sponsorships for Financial Businesses: What Are the Key Considerations?
Advisory firms are always seeking ways to expand their brand recognition. One avenue that deserves series consideration is Sports Sponsorships and Marketing. This article discusses how sports sponsorships can help you reach a major new category of eyeballs, but is it always worth it? Let’s find out!
How to embrace Succession’s "Quiet Luxury" for your Branding and Marketing
Pros and Cons of an Outsourced Chief Marketing Expert for Financial and Legal Firms
In this article we provide answers to your questions such as: Should you have someone in-house, or should you outsource the role of a marketing for your firm? Do you need a marketing strategist, a CMO, a brand strategist, or something in between? What exactly do you need, and should this person be in-house or external? What to look for in a CMO?
Social Media for Investment Advisors and Wealth Managers
Financial Advisor Marketing and Branding Solutions
Investors are Feeling a Case of the Ostrich Effect...why that's bad for business
Why you need a Certificate in Wealth Management Marketing
Sure, Organic Means Healthy, But it Also Means Smart Marketing
My interview with Jeff Conception, Founder and CEO of Stratos Wealth Partners, on Advisor Marketing Playbook
3 Key Marketing Strategies for More Systematic Client Referrals
Five Marketing Best Practices for Accountants
In this article, we discuss the top marketing and sales best practices for CPA’s to differentiate their practice. This article helps you answer the following questions: “Besides providing excellent tax advice, how are you different than my existing CPA (who also provides excellent tax advice and preparation)? Or better yet, how are you different than my online tax preparer?”











