There are over 1,035 billionaires in North America alone, accounting for 31% of the Global Billionaire Population. Who are they, and how can you get in front of more of them? This article talks about the billionaire community, as well as lists 10 billionaires most of us have not heard about. Getting a billionaire as a client can be a career-maker, so become a student of this niche sooner than later!
Why Competence Isn’t Enough to Set Yourself Apart in the Finance Industry
Financial Advisor and CPA Websites: Essential Components
Why you need a Certificate in Wealth Management Marketing
Marketing advice for any advisors thinking of going independent
Thinking of going independent or opening up your own wealth management firm? Make sure you review all the branding and marketing activities you’re going to need to do on an ongoing basis to replace what your large institution was doing on your behalf. We have included in this article a few key solutions.
Amy in Kitces.com on Branding for Financial Advisors
Sure, Organic Means Healthy, But it Also Means Smart Marketing
The Solution to a Commoditized Offering
Ultra High Net Worth Individuals and Philanthropic Causes: Wealth-X Report
If you are a non-profit looking to raise funds for your charitable organization, we have summarized for you the top ultra high net worth category that can help you with your endeavors. If you are a financial firm looking to understand which client segments within the UHNW category want to get more involved in philanthropic conversations, this article is for you.
Pros and Cons of an Outsourced Chief Marketing Expert for Financial and Legal Firms
In this article we provide answers to your questions such as: Should you have someone in-house, or should you outsource the role of a marketing for your firm? Do you need a marketing strategist, a CMO, a brand strategist, or something in between? What exactly do you need, and should this person be in-house or external? What to look for in a CMO?
The Ultra High Net Worth Opportunity Has Never Been Greater for Those Serving Them
10 Synonyms for the Term Financial Advisor
Creative Job Titles for Your Employees
My interview with Jeff Conception, Founder and CEO of Stratos Wealth Partners, on Advisor Marketing Playbook
The man who purchased a $70MM Laguna Beach property in 2021
3 Key Marketing Strategies for More Systematic Client Referrals
New SEC Marketing and Advertising Rules with Brian Hamburger of MarketCounsel
Five Marketing Best Practices for Accountants
In this article, we discuss the top marketing and sales best practices for CPA’s to differentiate their practice. This article helps you answer the following questions: “Besides providing excellent tax advice, how are you different than my existing CPA (who also provides excellent tax advice and preparation)? Or better yet, how are you different than my online tax preparer?”
The Capgemini 2021 UHNW World Wealth Report - Our Analysis and Recommendations!
In this article, we have written our key takeaways from the 2021 World Wealth Report, created by Capgemini, and distilled action items that financial advisors, wealth managers, family offices and other ultra high net worth service providers can take to advance their market share with this niche segment.