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Referralytics™️ is a proprietary research methodology and coaching program, Created by Select Advisors Institute, to help financial advisors, accountants, consultants, and other service providers significantly expand the quantity and quality of referrals they receive from their existing business connections
Definition: The inverse of an open-ended question; one that leads to a specific answer
Referralytics Guiding Questions help your business contacts pinpoint exactly who in their network could be a good referral for you, thus making the process a lot simpler and direct
Open-ended questions and old fashioned methodology:
If you know anyone who would like the same services you are receiving, feel free to give them my card!
We have seen a lot of investors worries about the markets; can you think of anyone who would like a second opinion?
Or: Thanks for sending us a referral, we look forward to meeting him! (And then it ends up being a prospect below your firm's minimum)
Referralytics™️ Guiding Questions
I noticed on the YMCA Board that you're on there is a guy who went to Duke like me, John Smith! Can I reach out to him and mention I know you?
I was just looking at your Linkedin account and noticed we had someone in common, David Smith. How do you know Republic Realty, as we work with a lot of real estate investors!
Our Research ☛ Our Coaching ☛ Your Referrals
+ Shouldn't I just wait until this information and referrals happen naturally?
You definitely can, but in an industry that is getting more and more competitive, you will notice your referrals continuously slow down as your competitors become more and more active in reaching out to the people you want to meet. These competitors no longer include just financial advisors, but banks, investment bankers, accounting firms, and roboadvisory firms, to name a few. Until recently, most advisors gathered information about their clients' network through conversations at meetings, a round of golf, or professional discussions over lunch. While these methods work and can yield important insights, they will not be sufficient given so much competition to win the business of investors and high net worth families. More than ever, investors are more discerning and less accessible than most and it will often take something more to win their business and referrals.
+ How can this information help me?
- Our Referralytics data can help you create significantly more opportunities between you and your contact by connecting the dots for them and pinpointing exactly who you want to meet. Having a fact-based foundation enables you to initiate more meaningful and consultative interactions with your business connections, spot avenues of access that might otherwise have been hidden and earn more referrals through preparation and focus.
- Rather than relying on serendipity to achieve organic growth, having an understanding of how to leverage specific insights around your contacts' social circle can be extremely effective. An informed advisor who arrives with our pointed Guiding Questions will garner the most trust, respect and new business.
+ What information will Referralytics provide?
Every business connection will have interesting information pertaining to them that can help you uncover new referrals. In general, we will look for important points of connection that fall within one of these categories, to name a few:
⦿ Sources of wealth
⦿ Family members, including great grandparents and extended family
⦿ Business associates, current and former colleagues
⦿ Neighbors and community friends
⦿ Current and former colleagues
⦿ Philanthropic involvements and board associates
⦿ Passions and hobbies
⦿ Political affiliation
+ What if my contacts don't know anyone?
The Law of 250 states that every person knows at least 250 other people. For example, if you were to make a list of people to invite to your wedding, you would likely be able to come up with about 250 people. It is virtually impossible that one of your contacts would not have a prospective client that they can introduce you to.