In today’s competitive professional landscape, having strong technical skills is no longer enough — especially for accounting professionals. What separates the top-performing firms from the rest often comes down to one key factor: visibility. And in our current digital age, visibility is shaped and scaled through social media.
At Select Advisors Institute, we specialize in coaching accounting firms, CPAs, and firm leaders on how to build a powerful digital presence — particularly on platforms like LinkedIn. Our approach doesn’t rely on generic content calendars or outsourced marketing fluff. Instead, we train our clients to use their authentic voice and personal expertise to build trust, credibility, and strong client relationships online.
What Most Accounting Firms Get Wrong About Social Media
Many accounting firms mistakenly believe social media is just for large consumer brands or influencers. Others delegate it entirely to junior staff or marketing assistants, without much strategic oversight. The result? A few sporadic posts with little engagement — and even less business impact.
What’s often missing is a true strategy. Social media isn’t about posting for the sake of it. It’s about crafting a narrative that aligns with your values, showcases your expertise, and positions your firm as the go-to resource for clients who need more than just basic accounting services.
Where Select Advisors Institute Comes In
Our coaching goes beyond basic content planning. We work directly with firm leaders — partners, managing directors, and solo CPAs — to uncover what makes them truly valuable to their ideal clients. Then, we help them communicate that value in a consistent, professional, and high-converting way.
We focus on:
Personal Branding: Helping partners and senior CPAs define their unique value proposition.
LinkedIn Mastery: Teaching how to use LinkedIn not just for visibility, but for targeted client acquisition and referral relationships.
Thought Leadership: Transforming technical knowledge into digestible, high-value posts that demonstrate expertise and build trust.
Consistency & Accountability: Making sure your voice and message show up regularly and professionally across all your platforms.
Why Our Clients See Results
Most of our accounting firm clients come to us after trying and failing with cookie-cutter marketing approaches. They've been burned by expensive consultants, ad campaigns, or ghostwriters who never truly understood their profession.
Our success comes from deep industry knowledge. Because we’ve worked with so many financial professionals, we understand the nuances of trust, compliance, discretion, and value-based selling that are unique to accounting.
And most importantly, our coaching is built around you. We help you tell your story in a way that feels real, confident, and credible — not salesy or fake.
A Word from Our Founder: Amy Parvaneh
Amy Parvaneh, founder of Select Advisors Institute, brings over a decade of experience working with finance and professional services firms. She understands how intimidating it can be for professionals to step into the spotlight. Her coaching style is tailored, empathetic, and results-oriented. She’s helped hundreds of advisors and partners go from “unknown online” to industry-recognized experts through simple but strategic shifts in how they present themselves digitally.
Is Your Firm Ready to Stand Out?
Whether you’re a multi-partner accounting firm, a tax specialist, or a solo CPA, you’re competing not just on credentials — but on perception. Social media isn’t optional anymore. It's one of the most efficient and scalable ways to show prospects that you're not just another accountant — you're the right one.
And with the right coaching, it doesn’t have to be overwhelming. Let us show you how to take the first step toward becoming more visible, more trusted, and more in-demand — on your terms.
Practical guide to branding for financial services: learn strategy, messaging, compliance considerations, digital tactics, and how Select Advisors Institute (since 2014) helps advisory firms build measurable brands.