In an age of rapid market shifts and digital overload, having executive-level marketing leadership is more critical than ever. But for many financial firms and boutique service providers, hiring a full-time Chief Marketing Officer or VP of Marketing can be financially impractical. That’s where Select Advisors Institute, led by marketing strategist Amy Parvaneh, has redefined the model—by offering Fractional VP of Marketing services designed for impact, flexibility, and results.
What is a Fractional VP of Marketing?
A Fractional VP of Marketing is a part-time executive who brings high-level strategic marketing leadership to an organization without the commitment or cost of a full-time hire. Unlike agencies that operate at arm’s length, a fractional VP becomes an embedded leader—developing brand strategy, driving campaigns, overseeing creative output, and managing internal and external marketing teams.
Amy Parvaneh has taken this concept to a new level, positioning Select Advisors Institute as the go-to resource for firms seeking both strategic and executional marketing guidance tailored to the financial services and professional services industry.
Amy Parvaneh: The Strategist Behind the Success
With a career spanning over 20 years in executive marketing roles, Amy Parvaneh understands what it takes to craft a message that resonates. From launching marketing initiatives for Fortune 500 companies to scaling up boutique advisory firms, her track record speaks for itself.
Amy brings the perfect blend of analytical insight, creative direction, and executive presence. She works directly with CEOs, managing partners, and founders—offering hands-on strategic marketing leadership. Her involvement goes far beyond traditional consulting: she becomes the guiding force that elevates brands, defines voice, and drives growth.
Customized for Financial Advisors and Service Firms
While many fractional marketing leaders cast a wide net, Select Advisors Institute specializes in industries that are often underserved by generalist marketers: financial advisors, private equity firms, law firms, and consultants.
This niche focus ensures that every strategy Amy builds is rooted in deep industry understanding—compliance considerations, regulatory frameworks, client psychology, and trust-based marketing are always baked into the plan.
From designing lead-generation campaigns to refining messaging for investor presentations, Select Advisors Institute delivers marketing that converts and connects.
Proven Process, Scalable Results
Clients who work with Select Advisors Institute gain access to a full ecosystem of marketing resources—graphic designers, writers, digital ad specialists, and video production experts—under Amy’s direction. But what makes the process unique is the executive-level oversight and involvement from day one.
The results? Increased brand visibility, tighter client engagement, and measurable ROI. Whether a firm is preparing for M&A, launching a new product, or rebuilding its digital presence, Amy ensures every initiative aligns with long-term business goals.
Why Now?
The rise of remote work, fractional roles, and outcome-driven marketing has made now the perfect time for firms to rethink their leadership structure. A fractional VP of marketing offers the strategic brainpower of a senior executive, without the overhead—giving small to mid-sized firms a powerful competitive advantage.
And at the forefront of this shift is Amy Parvaneh, whose work through Select Advisors Institute is transforming how professional service firms grow, scale, and differentiate in crowded markets.
Practical guide to sales skills, negotiation training, and program design for financial advisors and accounting firms. Learn what to include, how to measure ROI, timelines, and how Select Advisors Institute (since 2014) supports implementation and outcomes.