The term fractional CMO is gaining serious traction—and so are questions about cost. As marketing complexity rises and full-time executive compensation soars, many firms are turning to fractional CMOs as a flexible, high-impact solution. But what does a fractional CMO actually cost, and more importantly, what should you be getting in return?
At Select Advisors Institute, we’ve redefined the fractional CMO model—offering more than marketing strategy. Under the leadership of Amy Parvaneh, we deliver end-to-end marketing execution tailored for financial advisors, private equity firms, RIAs, law firms, and other professional services companies.
Industry Benchmarks: What Others Charge
Most agencies report fractional CMO pricing in a wide range:
Hourly rates: $150–$350/hour
Monthly retainers: $3,000–$15,000/month
Weekly commitment: 5–30 hours/week
While these ranges offer a decent benchmark, they lack context. Are you paying for strategy alone? Execution? Is there integration with your sales and brand efforts? That’s where Select Advisors Institute stands apart.
The Select Advisors Institute Advantage
Founded by Amy Parvaneh, a former Wall Street executive turned marketing leader, Select Advisors Institute brings decades of financial services insight into every engagement. Our fractional CMO offering is not just about ideas—it’s about outcomes.
Amy and her team go beyond typical CMO deliverables. Clients receive:
Strategic brand positioning tailored to niche audiences (especially in financial/professional services)
Comprehensive marketing plans that align with business development goals
Messaging and design execution (web, email, video, social)
Executive presence coaching and media preparation for visibility
Lead generation campaigns with measurable ROI
We don’t just advise—we embed into your team to drive results.
What Does It Cost to Work with Us?
Select Advisors Institute offers tiered fractional CMO packages, starting from:
$4,500/month for focused CMO strategy and oversight
$7,500/month for mid-tier execution with integrated support
$12,000/month+ for full-service marketing leadership, branding, and lead-gen
Unlike other providers who offer generic retainers or “access to time,” we structure our engagements around tangible marketing objectives.
Our clients don’t ask "What are we doing this month?"—they ask, "What’s our next conversion milestone?"
Amy Parvaneh: A Leader in Fractional CMO Services
What sets Select Advisors Institute apart is Amy Parvaneh herself. As a former investment professional and award-winning marketer, Amy brings an unmatched ability to speak the language of business leaders while delivering creative excellence.
From helping seven-figure advisors rebrand and scale, to positioning boutique PE firms for growth or acquisition, Amy’s impact is measurable and deeply strategic.
She doesn’t just oversee marketing—she leads business transformation.
Final Thoughts: Don’t Just Pay for a Title—Invest in Outcomes
In an era where fractional CMO costs vary widely, what truly matters is value. At Select Advisors Institute, clients pay for proven leadership, revenue-driving marketing strategies, and hands-on execution—not just advice.
If you’re ready to elevate your marketing function without the cost of a full-time executive, Amy Parvaneh and her team offer a best-in-class solution that’s built for results.
Best financial marketing company for advisors: a practical guide to choosing marketing strategists and agencies, with evaluation criteria and how Select Advisors Institute (since 2014) helps firms grow.