Five Marketing Best Practices for Accountants

Five Marketing Best Practices for Accountants

In this article, we discuss the top marketing and sales best practices for CPA’s to differentiate their practice. This article helps you answer the following questions: “Besides providing excellent tax advice, how are you different than my existing CPA (who also provides excellent tax advice and preparation)? Or better yet, how are you different than my online tax preparer?”

The Capgemini 2021 UHNW World Wealth Report - Our Analysis and Recommendations!

The Capgemini 2021 UHNW World Wealth Report - Our Analysis and Recommendations!

In this article, we have written our key takeaways from the 2021 World Wealth Report, created by Capgemini, and distilled action items that financial advisors, wealth managers, family offices and other ultra high net worth service providers can take to advance their market share with this niche segment.

Top 5 strategies to boost remote sales for financial and legal advisors

Top 5 strategies to boost remote sales for financial and legal advisors

Working from Home is here to stay (at least for a while), and waiting til it is over with to get back on track with your marketing may be detrimental to you and your team’s growth. In this article, we discuss five ways to arm your team around sales…all while working remotely.

Amy in Barron's: Reinventing Marketing for the Pandemic Era

Amy in Barron's: Reinventing Marketing for the Pandemic Era

Pre-pandemic, many advisors shied away from the concept of digital marketing, relying primarily on social events and in-person networking to connect with potential clients. In a socially distanced Zoom culture, a lot needs to change for a practice to grow. Yet the opportunities are endless!

How to stay on top of mind with your prospects when people can't meet in person!

How to stay on top of mind with your prospects when people can't meet in person!

One of the top questions we get asked from our financial, legal and tax clients these days is: How do I stay relevant and on top of mind with my prospects and clients when I can’t physically see many of them? We’ve created a video to share a few strategies!