A recent article in U.S News highlighted some of the top marketing tips for financial advisors and wealth advisors on growing their visibility and business.
We have included part of the article below, but have summarized a lot of the key content.
Before even going far, here’s some Good News: ALL the components in this breakdown from the article are actually what we do for financial advisors and wealth management firms as an Outsourced CMO, all on a customized basis (so every client looks different!)
Summary
Target your audience with tailored messaging to stand out among competitors.
Optimize your website and provide comprehensive information for better prospect engagement.
Personalize your online presence and connect with clients through social media.
Build credibility with organic public relations, featuring as an expert in reputable media.
Engage clients through technology-based events combining personal touch and cutting-edge tools.
Use newsletters to maintain top-of-mind awareness and strengthen connections.
Article by Coryanne Hicks in U.SNews
20 Financial Advisor Marketing Tips
If financial services were a race, marketing would be one of the first hurdles financial advisors have to leap.
Business marketing is the process of promoting your services to potential clients, so you can move them through the lead pipeline.
To market your services successfully, you need to get in front of the right people at the right time. This can feel like trying to hit a bull's-eye blindfolded, but it needn't be such a shot in the dark. With the right marketing strategy, financial advisors can attract and convert prospects and even reengage existing clients, turning them into regular sources of referrals. These financial advisor marketing ideas will help you grow your business from inside and out.
Read on for these 20 financial advisor marketing tips:
Ditch the general messaging.
Find your unique value proposition and flaunt it.
Optimize your website for your ideal client persona.
Personalize your online presence.
Be a resource matchmaker.
Understand your clients' goals and motivations.
Use a public relations approach.
Host your own "genius bar."
Embrace technology.
Write a book.
Send off-season's greetings.
Express your gratitude.
Send a regular newsletter.
Work smarter, not harder.
Measure the right things.
Be consistent.
Don't be afraid to invest more.
Be an advocate for your community.
Hire a professional.
If it's not broken, don't fix it.
Ditch the General Messaging
The first rule of successful financial advisor marketing is to market to your audience, your whole audience and no one but your audience.
Find Your Unique Value Proposition and Flaunt It
Your unique value proposition, or UVP, can be your gateway to finding your audience and help you craft your personal message. Your UVP is a statement explaining what benefit, or value, your clients will get from your services. It helps identify what makes you unique in the realm of financial advisors.
Optimize Your Website for Your Ideal Client Persona
In addition to social media campaigns, financial advisors should optimize their websites with their target clients in mind. A generic website that speaks to an undefined audience will generate mediocre results in terms of inbound prospect traffic.
Know you need to do the above but don’t have the time, interest or capacity for it? That’s where we come in!
Read more of our articles around financial advisor marketing ideas
Actionable playbook for wealth managers and financial advisors on client acquisition, retention, CAC, RIA and family office strategies, surveys, training, and tools—practical guidance backed by Select Advisors Institute (est. 2014).