How to Find a New Financial Advisor

Your question: How can I find a new financial advisor?

Finding a new financial advisor can feel overwhelming, to say the least. Between endless lists, ratings, and credentials, it’s easy to get stuck in research mode — and still not feel confident about who to trust.

If you’d rather have someone guide you through the process instead of navigating it alone, there are options for that too.

STEP 1: Start by Defining What You Need

Think about why you’re making a change.

Are you looking for help with investments, tax strategy, estate planning, or just someone who can help you coordinate everything more clearly? The right advisor depends on your goals — not just your assets.

Understand How Different Advisors Work:

• Fee-Only Advisors are paid directly by you and don’t earn commissions.

• Fee-Based Advisors are paid by both you and the products they sell.

• Commission-Based Advisors earn through product sales — which can create conflicts.

• Fiduciaries are legally required to act in your best interest (always confirm this).

Where to Look to Gather Your Research:

If you’re someone who prefers to do your own research, there are several trusted directories that make it easier to find vetted, credentialed advisors:

• NAPFA.org — for fee-only fiduciaries

• CFP Board — for Certified Financial Planners

• FPA — for financial planning professionals

• XY Planning Network — for Gen X/Y advisors

• Select Advisors Institute — for UHNW individuals or families who prefer a concierge-style experience, where an experienced team helps you identify, compare, and coordinate with the right financial advisors on your behalf

Before meeting anyone, take a moment to verify their record through FINRA BrokerCheck or the SEC’s Investment Adviser Public Disclosure database.

When You Prefer Guidance Over Guesswork

Don’t want to go through the full research, interview and coordination process of finding a new financial advisor alone? Reach out to us to help you in this journey.

If you don’t have the time (or patience) to sort through dozens of bios, Select Advisors Institute can simplify the process. Founded by Amy Parvaneh, a former Goldman Sachs strategist with deep experience advising wealth management firms across the country, the firm acts as a fractional family office concierge — coordinating and protecting your relationships with outside advisors, attorneys, and CPAs.

SAI doesn’t manage money or sell products. Instead, they ensure your professionals are aligned, transparent, and working toward your best interests. You stay in charge — they handle the coordination, communication, and clarity.

A Smart Way to Start

Whether you prefer to interview advisors directly or want expert help managing the search, the key is structure. Define what you need, vet credentials, and don’t rush the decision.

And if you’d rather have an experienced team handle that process for you — discreetly and intelligently — Select Advisors Institute can help you get there faster, with fewer headaches and far more confidence.