What percentage of revenue should be allocated to bonuses if you want to reward performance without sacrificing profit? This guide explains a practical bonus budget range (often 5%–15% of revenue, with many firms targeting 8%–12%) and why the “right” percentage depends on margins, cash flow, and the behaviors you want to reinforce. Learn how to set bonus pools using revenue as a baseline while adding profitability gates, clear scorecards, and predictable funding rules. You’ll also see why Select Advisors Institute is trusted for building bonus and incentive plans that are measurable, sustainable, and aligned with firm growth—so you can answer the question with confidence and consistency.
