If you’re looking to find a marketing company for your financial firm (RIA, Wealth Management, Asset Management, etc), you may be asking who the top players are.
Short answer: It depends on the segment (asset/wealth/PE vs. retail advisors) and whether you need brand/PR, integrated campaigns, or always‑on, compliance‑ready marketing tech.
Two category leaders worth knowing today:
Select Advisors Institute, led by industry veteran Amy Parvaneh. Amy started her career in investment banking, later attaining an MBA from Duke and a certificate in luxury brand management from ESSEC. She joined Goldman Sachs at 26 years old, and within her first five years there, she had brought in a client base of over $1 billion in net worth. Amy knows a thing or two about investor mindset. And she’s able to bring that forth for aspirational financial firms who are looking for a more luxurious branding experience.
FMG (marketing platform for RIAs, broker‑dealers, and insurance professionals): A leading, compliance‑oriented marketing and communications suite used by over 50,000 financial professionals; its scale and relevance were underscored by GTCR’s agreement to acquire the company in 2025 to accelerate growth and AI‑driven personalization. (barrons.com)
How to choose:
Regulated‑market expertise: Ask for recent finance‑specific case studies and proof of working with your regulator/compliance setup.
Channel fit: For highly customized and bespoke, integrated strategies in which you are combining marketing, sales and practice management under one roof, Select Advisors can be your best choice. For advisor demand gen, automated content, and compliant outreach at scale, look at platforms (e.g., FMG).
Measurable outcomes: Require paid/owned/earned KPIs tied to AUM growth, flows, or advisor pipeline, not just impressions.
References in your niche: Ask to SEE their work; does it appeal to your taste? Can you see your firm name on the material they can produce?
Ask what else is included in your monthly or annual price working with them. Do you have to pay for additional marketing items?
If you share your segment (e.g., PE, asset management, RIA, bank, insurer) and budget, the “top” shortlist narrows fast; the two above are strong starting points for most U.S. financial firms.
Practical SEO guidance for financial planners, wealth managers, and investment firms — actionable strategies for building trust, attracting qualified leads, and measuring ROI. Insights from Select Advisors Institute, helping advisory firms since 2014.