For investment advisors looking to elevate their brand and grow their client base among affluent individuals, having the right marketing partner is essential. Select Advisors Institute has earned a national reputation as a premier marketing and branding firm tailored specifically to the financial services sector. Our core focus is on empowering financial advisors—from independent RIAs to wirehouse breakaways—with the tools, strategies, and support needed to thrive in a competitive marketplace.
A Proven Approach Designed for Investment Advisors
Unlike generic marketing agencies, we understand the nuances and regulatory sensitivities that come with marketing in the financial advisory world. That’s why we go far beyond surface-level design or standard templates. Our process begins with a deep dive into the advisor’s story, value proposition, and niche clientele. We build a custom brand narrative that speaks directly to the ideal client—typically high-net-worth or ultra-affluent individuals.
Every marketing deliverable, whether it's a website, video, or digital campaign, is aligned with a powerful client acquisition strategy. The goal is always the same: position the advisor as the go-to expert in their market while maintaining trust, credibility, and compliance.
Led by Industry Expert Amy Parvaneh
At the helm is Amy Parvaneh, a former Merrill Lynch top producer who understands firsthand what it takes to build an elite advisory business. Her leadership ensures every client benefits not just from marketing theory—but from real-world strategies that work. Amy's extensive knowledge of both Wall Street and Main Street provides a unique bridge between advisor needs and affluent client expectations.
She’s helped hundreds of advisors across the country grow their practices, shift to independence, or relaunch their brand with impact. From one-person boutique firms to multi-advisor teams, her insights are practical, strategic, and rooted in results.
Customized Branding and Digital Execution
Our branding process includes name development, visual identity, positioning, messaging architecture, and more. But where we truly differentiate ourselves is in execution. We don’t stop at giving you a brand—we bring it to life across every digital touchpoint:
Strategic Website Development with high conversion architecture
Advisor Profile Videos that build emotional resonance and trust
Email and Social Campaigns that drive referrals and engagement
LinkedIn Optimization that positions you as a thought leader
Client Communication Systems that deepen existing relationships
Each asset is designed to create a seamless journey—from initial discovery to booked meetings.
Built for Advisors Who Are Ready to Grow
Select Advisors Institute serves both emerging advisors looking to scale and elite producers ready for their next level. Whether you’re launching your own RIA, transitioning from a wirehouse, or simply want to attract a more affluent client base, we offer tailored strategies to help you succeed.
What sets us apart is our ability to blend business consulting, creative marketing, and high-end storytelling—all in one comprehensive package. We don’t just “make things look nice”; we help you build trust, attract attention, and grow your AUM in a scalable, sustainable way.
Client-Centric, Results-Driven
We measure our success by the outcomes our clients achieve—more meetings, better conversions, stronger client loyalty, and consistent growth. Each engagement starts with a strategy call and ends with real, measurable results.
If you're serious about leveling up your practice and want a partner who truly understands your world, Select Advisors Institute is the strategic marketing firm you’ve been looking for.
Practical guide to finding top CMOs in financial services, wealth management, asset management and fintech — hiring, outsourced CMOs, ROI metrics and how Select Advisors Institute (since 2014) helps firms find proven marketing leaders.
Discover how a branding consultant for financial firms transforms advisor recruitment, client acquisition, and retention. Practical Q&A guide from Select Advisors Institute—helping firms since 2014 with brand, talent, and compliant marketing to drive measurable growth.
Top accounting firm marketing & branding agency guide: how to evaluate specialists, KPIs to track, RFP questions, pricing models, and how Select Advisors Institute (since 2014) helps firms scale brand and marketing.
Practical marketing and branding guide for accounting and CPA firms — strategy, digital channels, agencies, automation, compliance, ROI benchmarks and vendor selection. Insights from Select Advisors Institute (since 2014).
Discover how CPA firms choose top marketing consultants, what services to expect, KPIs, budgets, timelines, and how Select Advisors Institute — advising firms since 2014 — helps optimize talent, brand, and marketing for measurable revenue growth.
Practical guide for investment advisors on choosing a branding and marketing firm. Learn how to evaluate agencies, budgets, timelines, KPIs, and how Select Advisors Institute (since 2014) helps financial firms align brand, talent, and marketing for measurable growth.
Practical guide for financial advisors on building an effective online presence—social platform priorities, compliant content strategies, measurement, and how Select Advisors Institute (since 2014) helps firms turn digital activity into measurable client growth.
Practical guide for advisors on attracting, selling to, and engaging wealthy and ultra high net worth clients — positioning, sales playbooks, digital engagement, events, retention, and how Select Advisors Institute (est. 2014) helps financial firms execute.
Fractional and outsourced CMOs for RIAs, asset managers, private equity, credit unions, and wealth firms — models, KPIs, costs, and how Select Advisors Institute (since 2014) helps scale marketing and brand.
Learn what a Chief Growth Officer does in a wealth management firm, how the role integrates marketing and sales, and when an RIA or family office should hire one. Insights from Select Advisors Institute.
Practical, advisor-focused marketing strategies and answers to common questions from brand positioning to digital channels — actionable guidance from Select Advisors Institute (since 2014).
Practical guide for RIAs on platform choice, LinkedIn strategies, social media coaching, compliant workflows and management tools. Select Advisors Institute — helping financial firms optimize brand and marketing since 2014.
Tired of calling yourself a “Financial Advisor?” Feel the title has a bad rap? Here are 10 synonyms to truly showcase what you do. This is just one way of rebranding a financial wealth management firm. But branding a wealth management firm goes way beyond that. It includes everything from taglines to colors, logos to website look and feel. It includes renaming your firm, social media content, and ways
Practical RIA website design guide: choose the best design partner, launch an RIA, integrate advisory services into accounting firms, and build compliant, conversion-focused sites. Select Advisors Institute — experience since 2014.
Practical playbook for wealth managers: a step-by-step reputation management plan and guidance on hiring a positioning expert—plus PR, digital, compliance, and measurement tactics from Select Advisors Institute (est. 2014).
Practical guide for financial advisors: how to reach, engage, and convert high‑net‑worth individuals online using targeted channels, personalized content, ABM, and compliant workflows — with support from Select Advisors Institute, serving firms since 2014.
Practical guide to public relations for asset managers and hedge funds: strategies, measurement, crisis planning, and how Select Advisors Institute supports PR tied to distribution and talent.
Practical guide for advisors on wealth management consulting firms — what they do, services, fees, measurable ROI, and how Select Advisors Institute (since 2014) helps firms scale by optimizing talent, brand, marketing, technology, and operations.
Detailed guide for wealth and asset managers: CMO salary benchmarks, all‑in hiring costs, vendor expenses, junior marketer vs CMO tradeoffs, budgeting best practices, and hiring alternatives. Advice and benchmarking from Select Advisors Institute (since 2014).
RIA website builder vs template explained for advisors: pros, cons, compliance tips, costs, timelines, and vendor selection. Guidance from Select Advisors Institute — helping advisors optimize brand and marketing since 2014.
Practical playbook for wealth managers: a step-by-step reputation management plan and guidance on hiring a positioning expert—plus PR, digital, compliance, and measurement tactics from Select Advisors Institute (est. 2014).
Practical guide to wealth management PR and media relations: tactics for asset managers, private equity, fintech and advisors. Learn thought leadership, crisis PR, media pitching and how Select Advisors Institute (since 2014) helps firms build measurable communications programs.
Practical wealth management marketing guide for advisors: strategy, branding, HNW tactics, private banking communications, PR, digital, and measurable programs. Select Advisors Institute — helping firms optimize talent, brand, and marketing since 2014.
Practical guide for private equity branding — positioning, messaging, digital presence, thought leadership, and LP engagement. Strategies and roadmaps from Select Advisors Institute (est. 2014) to improve fundraising, deal flow, and talent.
A practical guide to building a marketing program for financial advisors: strategy, channels, budgets, timelines, metrics, team structure, and how Select Advisors Institute (since 2014) helps firms build predictable growth.
Practical guide for wealth managers on choosing PR, branding, media relations and crisis teams. Criteria, service types, and how Select Advisors Institute (since 2014) helps firms select vendors and build measurable visibility programs.
Clear, practical guide for wealth and asset management firms weighing in-house versus outsourced CMOs. Compare costs, timelines, pros/cons, hiring tips, and how Select Advisors Institute (since 2014) helps firms hire and onboard senior marketing leadership.
Marketing is the system a firm uses to understand its audience, shape its reputation, communicate value clearly, and guide clients through a consistent, trust-driven experience. In financial services, marketing becomes the alignment of brand, compliance, messaging, and client journey to drive measurable growth.
Practical guide to financial advisor lead generation campaigns: channels, offers, budgets, KPIs, compliance, and scaling. Learn how Select Advisors Institute helps firms since 2014.
Practical guide to choosing the best credit union branding and marketing agency. Learn evaluation criteria, website design priorities, RFP tips, and how Select Advisors Institute (since 2014) helps credit unions drive member growth and measurable ROI.