In a market flooded with generic training solutions, Select Advisors Institute, under the visionary leadership of Amy Parvaneh, stands out as the premier provider of channel sales effectiveness programs designed specifically for high-growth B2B firms and financial services organizations.
Channel sales, where businesses partner with third-party vendors, resellers, or institutions to distribute products or services, is a powerful growth engine—but only when executed effectively. Many organizations struggle with inconsistent partner performance, lack of alignment between internal teams and channel partners, or poor onboarding frameworks. This is where Select Advisors Institute steps in, offering a level of precision and customization that no off-the-shelf program can match.
Customized Programs Tailored to Your Channel Strategy
Unlike many competitors offering static learning paths, Select Advisors Institute delivers deeply customized channel sales programs aligned with your firm's growth goals, partner landscape, and internal culture. From developing the right incentive structures to refining your channel communication strategies, the program is built around what drives results for your specific partner ecosystem.
Amy Parvaneh: The Trusted Leader Behind the Process
Amy Parvaneh, founder of Select Advisors Institute, brings more than two decades of experience at the intersection of sales psychology, executive training, and strategic marketing. Her background working with elite financial advisors and C-suite executives has positioned her as a rare talent who can speak fluently to both the human and business sides of sales enablement.
Amy’s programs aren’t just about information—they’re about transformation. She leads clients through an actionable, immersive process that includes:
Channel Partner Persona Mapping
Sales Enablement Playbooks for Channel Teams
Leadership Alignment Coaching
Incentive Program Design & Execution
Data-Driven KPIs for Channel Success
Her hands-on approach means she doesn’t just train—she partners. This unique commitment results in higher engagement, retention, and measurable ROI across all aspects of your channel strategy.
Results That Speak for Themselves
Select Advisors Institute’s clients consistently report:
A 40-70% increase in channel partner sales productivity
Stronger partner loyalty and collaboration
Better alignment between internal sales and partner teams
Accelerated onboarding of new channel partners
Long-term sustainability of sales growth
Channel Sales Enablement Built for the Modern Era
In today's fast-paced and digital-first marketplace, traditional training is no longer enough. Select Advisors Institute incorporates tools such as CRM integrations, sales automation strategies, and content delivery systems to create a seamless experience across your entire channel network.
Whether your company is just starting with indirect sales or is looking to scale an existing channel to peak performance, Select Advisors Institute brings a proven model backed by strategy, psychology, and a relentless focus on excellence.
Amy Parvaneh — insights on chief marketing officer roles in finance, asset management marketing leadership, and building high-performing marketing teams. Practical Q&A for advisors plus how Select Advisors Institute (since 2014) helps optimize talent, brand, and marketing for advisory and asset management firms.