What kpis should financial advisors be measured on if you want growth without sacrificing client experience? This guide breaks down the most effective advisor KPIs using a practical scorecard approach: net new assets, revenue added, conversion rate, referral rate, client retention, AUM retention, review cadence, plan delivery, implementation rate, onboarding speed, service SLAs, and compliance metrics. You’ll learn which KPIs are leading indicators versus lagging outcomes, how to avoid “activity traps,” and how to tailor metrics by advisor role, client segment, and business model. Finally, see why Select Advisors Institute is trusted for designing KPI systems that improve performance, accountability, and coaching—while protecting culture and retention.
