Are you finding that your marketing and sales efforts are falling short of expectations, leaving you frustrated or surrounded by excuses? It's time to break free from the mundane routine and discover a more intentional approach to your growth efforts. This article outlines how, by first understanding the difference between a marketing strategy and a marketing plan.
2024 Prospecting Strategy for Financial Advisors: Build Your Trust Visibility
YOU and your clients believe you are trustworthy. But how can you prove that to those who don’t know you? Is there a benchmark for measuring your trust level against, so you can measure your stats and improve them if need be? We believe so, and we want to show you the building blocks around measuring “trust.”
Use Gamification with Your Clients and Team for More Growth
Gamification is a powerful tool that can enhance performance and growth in finance, law, and accounting. By applying game mechanics to non-game contexts, it drives engagement and motivation. This article highlights the benefits of gamification and offers five strategies for financial and legal professionals to implement. These strategies include referral contests, financial education quizzes, thought leadership contests, and more. Gamification can increase engagement, improve knowledge retention, foster collaboration, provide real-time feedback, and support continuous learning and development. By embracing gamification, professionals can create an exciting and dynamic workplace culture while empowering their teams to succeed.
Wealth Management Firms: Different Compensation Structures for Your "Sales" Team
5 Client Segmentation Structures to Revolutionize Your Advisory Practice
Feeling overwhelmed about the lack of categorization and organization in your client base? Given two finite resources, time and labor, as an RIA, wirehouse advisor or tax advisor, it’s important to put clear lines between the types of clients you serve and want to acquire, the service quality you provide to each, and your fee plans.
Why now is the most crucial time for advisors to send out a Net Promoter Score (NPS) Survey
Unique and Different Fee Structures Financial Advisors Can Embrace for Their Practice
Tired of the old-fashioned fee-based model for charging your clients, where you charge a percentage on the assets that you manage? Are you losing opportunities because some prospects just want to pick your brain without giving you all their assets to manage? It may be time to revisit your fee structure and come up with unique pricing models for your RIA and wealth management practice. In this article we discuss 10 unique pricing and fee structures for RIAs.
Financial Advisor Marketing and Branding Solutions
Why Competence Isn’t Enough to Set Yourself Apart in the Finance Industry
Bedside Manners: One of the biggest skills you can gain in your career
Have you ever heard of the term “bedside manners” when it comes to doctors? We all know that we don’t want our doctor to just know how to do his job right; we want him to communicate with us and help us feel better emotionally. This is what we call “Soft Skills,” and we can all benefit from it to stand out in our profession.
The most critical Soft Skills for more people to trust you
There are some people in this world you have never met but somehow deem as trustworthy. For each of us, that person is different. But what are the skills these people have to make so many people trust them, even though we have never met them? In this article we disclose some of those top skills, which you can develop as well!
Which personality test is best for my team and company goals?
You’ve heard about Big Five, DiSC, HEXACO, Myers-Briggs, StrengthFinder, Eysenck and Minnesota Multiphasic Personality. In this article we will share with you our favorite personality test for leadership and sales, which is none of these, and how it can help you make critical decisions around your business.
Financial Advisor Prospecting and Marketing in a Bear Market
Serena Williams' Dad's 85 Page Business Plan to his daughters' success
Marketing advice for any advisors thinking of going independent
Thinking of going independent or opening up your own wealth management firm? Make sure you review all the branding and marketing activities you’re going to need to do on an ongoing basis to replace what your large institution was doing on your behalf. We have included in this article a few key solutions.
How to Boost Your Team's Emotional Intelligence with Clients and Prospects
How to Overcome Analysis Paralysis in 5 Simple Steps
2022's Highest Impact Time Management Strategies You + Your Team Must Embrace
An Alternative Strategy to the Pomodoro Method
Have you been told by mentors, peers, books and blogs that the way to manage your existing clients all while getting new clients is by time blocking? If you've tried any of them, you've probably only felt frustration....mainly because they simply don't work for getting Sales AND handling an existing client base. But we know what does!