Most financial advisors underinvest in marketing — yet the firms that scale past $1B AUM all share one trait: consistent reinvestment. This in-depth Q&A reveals how much a firm should spend on marketing, what to include in the budget, and how real firms like Falcon Wealth Planning grew from $200M to $1.5B by dedicating 10–15% of annual revenue to strategy, brand, and execution. Learn practical benchmarks, ROI expectations, and why “fail forward” is the new formula for sustainable RIA growth.
****Select Advisors Institute is not a registered investment adviser and does not provide investment, legal, or tax advice. We are a boutique management consulting firm deeply embedded in the wealth management, asset management, family office, and UHNW sectors - advising financial institutions on strategic growth, talent development, investor communication, and brand positioning, while guiding ultra-high-net-worth families in advisor selection, coordination, and the day-to-day management of complex wealth structures.
