Overview

This engagement is designed to support jets.com as the firm enters its next stage of growth and transitions from a promotional, incentive-driven sales culture to a more refined, luxury-focused sales approach. As the company has scaled, the sales team now needs a more consistent storytelling language, stronger objection-handling skills, and a clearer way to communicate the value of jets.com without relying on free hours, discounts, or promotional offers.

Select Advisors Institute specializes in building customized training programs for firms that serve sophisticated, high-net-worth and ultra-high-net-worth clients. Our experience includes working with organizations across industries whose clients collectively manage over $300 billion in assets.

Our programs focus on communication, sales psychology, leadership, and brand positioning for organizations where the client relationship, language, and trust level are critical.

This program is not a generic sales seminar. It is a customized training engagement built around jets.com’s culture, DNA, client base, and sales environment, with a focus on developing a more sophisticated sales language, improving confidence without relying on incentives, and creating long-term consistency across the team.

The desired outcome:
A luxurious, refined, and more unified sales language, stronger objection-handling skills, improved communication with high-net-worth clients, and a repeatable internal training framework that supports both current team members and future hires.

Program Structure

This engagement is available in two formats.

Both options begin with the same discovery and curriculum development phase.

Discovery & Program Design (Included in Both Options)

The program begins with a structured discovery process to ensure the training reflects the real sales environment at jets.com.

This includes approximately 3–4 hours of discovery sessions with leadership and selected stakeholders.

This phase may include:

• Interviews with partners and senior leadership

• Input from marketing and senior sales staff

• Review of common objections and sales challenges

• Optional review of internal sales data, including lead sources, closing ratios, and performance differences across the team

• Written questionnaire sent to the sales team to gather real scenarios and challenges

• Information gathered in this phase is used to build a fully customized curriculum and internal training manual specific to jets.com.

The curriculum may include:

• Luxury sales psychology and value-based selling

• Buyer personality awareness using DISC-style frameworks

• Optional Harrison assessment to evaluate influencing, persuasion, and negotiation strengths

• Communication strategy for high-net-worth clients

• Language psychology, including words to avoid and words to use

• Email and written communication strategy

• Objection handling and rebuttal development

• Storytelling and brand positioning

• Adapting to different client types and personalities

• Role-play and live sales scenarios

• Consistency in messaging across the organization

• A jets.com training manual and internal resource library will be created as part of the program.

Option 1: Full Team Sales Training Program

$50,000

Overview

A structured training program delivered to the full sales group together, designed to introduce a new sales language, reinforce value-based selling, and create more consistency across the organization.

What This Includes

Discovery & curriculum design (as described above)

Six live virtual training sessions delivered over approximately six months, 90 minutes each

Full-group format

Sessions include interactive discussion, scenario examples, and practical application

Training topics may include:

Selling without relying on discounts or free hours
Luxury brand positioning
Buyer personality awareness (DISC framework)
Objection handling and rebuttals
Email and written communication strategy
Language psychology and phrasing
Consistent sales messaging across the team
Live scenario discussion

Customized jets.com training manual

Recorded training content to be used as an internal library for future hires

Engagement Scope

Six live training sessions, with the entire sales team in one Zoom, monthly
Custom curriculum development
jets.com training manual
Recorded training library

Option 2: Cohort-Based Sales Training Program

$100,000

Overview

An expanded program designed to create deeper behavior change through smaller training groups, more interaction, and more direct coaching. This format allows participants to practice real scenarios, receive feedback, and develop stronger confidence using the new sales approach.

This option is recommended for teams where the goal is not only to introduce new ideas, but to change daily sales habits and create long-term consistency.

Program Structure

Discovery & curriculum design (as described above)

Six months of live virtual training delivered in small cohorts, 60 minutes each

Three cohorts of approximately 8-10 participants each

Smaller group format allows for:

Role-play and live scenarios
Direct coaching
Objection-handling practice
More participation from each salesperson
Greater accountability

Training topics may include:

Luxury sales psychology
Value-based selling without incentives
DISC personality awareness
Optional Harrison assessment
Language psychology and phrasing
Handling pricing pressure
Adapting to different buyer personalities
Email and written communication strategy
Consistent messaging across the firm
Storytelling and brand positioning

Customized jets.com training manual

Recorded training content for future hires and internal use

In-Person Sales Working Session (optional but included in both structures)

One in-person working session led by Amy Parvaneh

Designed to reinforce training, practice real scenarios, and align the team on the new sales approach

Amy’s Travel expenses included
Location costs not included

Engagement Timeline & Scope

Timeline:
Approximately six months from discovery through final training session.

What’s included across both options:

Training led by Amy Parvaneh
3–4 hour discovery phase with leadership
Sales team questionnaire and input
Fully customized curriculum
Luxury sales and communication training
DISC personality framework
Optional Harrison assessment
jets.com training manual
Recorded internal training library
Framework that can be used for future hires