Farpointe Business Optimization Engagement
Farpointe Business Optimization Engagement
Farpointe Wealth Partners is entering an important stage of growth.
With multiple wealth management businesses, continued acquisition activity and a network of affiliated offices, Farpointe has an opportunity to establish a more unified, scalable operating model before its next stage of expansion.
As discussed, the objective is not necessarily to make every Farpointe business operate identically.
Rather, it is to determine where consistency creates efficiency and scale, while preserving differences where they provide value or are operationally necessary.
As Farpointe described it:
“Same where effective, different where necessary.”
Farpointe is also currently completing additional acquisitions while leadership remains focused on transactions, advisors and growth.
As a result, several important operational initiatives have remained in the firm's “parking lot” simply because the internal capacity and specialized resources have not been available to execute them.
Select Advisors Institute will serve as an extension of the Farpointe team, providing the capacity, expertise and implementation support required to move those initiatives forward while creating the foundation for the Farpointe Model Office.
The SAI Core 4
Over the 12-month engagement, SAI will work across four interconnected components of Farpointe's business:
1. PROCESS
Create consistent, efficient and scalable operating processes across Farpointe's businesses.
Review
Our review may encompass:
Client onboarding
Prospect-to-client handoffs
Account opening
Asset transfers
Client service workflows
Client meeting preparation
Client meeting follow-up
Service calendars
Advisor-to-operations handoffs
Internal task ownership
Approval and escalation processes
Asset allocation processes
Trading and rebalancing
Money movement
Documentation standards
Existing SOPs
Quality-control procedures
Recurring operational processes
Manual and duplicative work
Workflow automation opportunities
Processes currently differing between businesses
Acquisition integration processes
Tulsa versus existing Farpointe operating practices
Opportunities to share resources across businesses
Areas where standardization would create efficiency
A central component of this work will be determining which processes should become standardized across Farpointe and which should appropriately remain different.
Recommend
SAI will develop future-state recommendations that may include:
Standardized operating workflows
Model client onboarding
Client service standards
Meeting preparation and follow-up processes
Defined roles and handoffs
Approval and escalation procedures
Workflow automation
Standard operating procedures
Quality-control processes
Shared-resource opportunities
Acquisition integration procedures
Model Office operating standards
Implement & Train
SAI will work alongside Farpointe to:
Build agreed-upon workflows
Develop SOPs
Create checklists and templates
Establish ownership
Implement standardized processes
Coordinate changes across businesses
Develop implementation plans
Train employees on new processes
Support rollout and adoption
Monitor & Optimize
Following implementation, SAI will monitor adoption, gather feedback, identify bottlenecks and refine processes based on how they operate in practice.
2. PLATFORM
Determine the optimal technology environment within Farpointe's Cetera ecosystem and maximize the capabilities of the platforms selected.
Farpointe operates within a defined technology universe. Certain technology is required by Cetera, while other categories provide multiple approved options. Therefore, the objective is not to search the entire technology marketplace.
Instead, SAI will evaluate the relevant Cetera-approved universe against Farpointe's business requirements and determine which solutions provide the strongest combination of functionality, integration, efficiency and scalability.
Review
Our review may encompass:
Cetera-required technology
Cetera-approved third-party solutions
Current technology stack
Redtail CRM
Redtail functionality and utilization
CRM workflows
CRM fields and data structure
CRM adoption
AdviceWorks integration
Financial planning technology
AI tools
AI note-taking/intake platforms
Portfolio management systems
Trading and rebalancing technology
Client reporting
Client portals
Document management
E-signature
Scheduling technology
Communication platforms
Workflow automation
System integrations
Data feeds
API capabilities
Data quality
Reporting and dashboards
Duplicate technology across businesses
Technology costs across businesses
User adoption
Technology training
Security and privacy considerations
Technology scalability for acquisitions
Recommend
Technology recommendations will consider not simply which system has the most functionality, but which solution best fits Farpointe.
For each major decision, SAI may evaluate:
Available approved options
Functionality
Cetera/AdviceWorks integration
Data feeds
API capabilities
Ease of use
Current utilization
Implementation requirements
Training requirements
Scalability
Cost
Benefits of standardization
Pros and cons of migration
Operational trade-offs
For example, if Farpointe determines Redtail remains the appropriate CRM, the engagement does not stop with that decision. Farpointe indicated that it may currently be utilizing only approximately 25% of Redtail's capabilities.
SAI would therefore evaluate how the organization can leverage the existing platform substantially more effectively.
Implement & Train
Depending on the agreed-upon solution, SAI may assist with:
CRM optimization
Workflow development
Fields and data structures
Automation
System configuration
Dashboard and reporting development
Technology rollout
Vendor coordination
Data organization
User documentation
Employee training
AI training and adoption
Technology adoption across businesses
Where specialized development, migration or third-party vendor work is required, SAI will help define requirements and coordinate with the appropriate parties.
Monitor & Optimize
SAI will monitor utilization and adoption following implementation to ensure Farpointe is capturing the intended value from its technology investments.
3. PEOPLE
Build the organizational structure, roles, capacity and accountability required to support Farpointe's increasingly integrated business.
Review
Our review may encompass:
Organizational structure
Leadership structure
Roles and responsibilities
Reporting relationships
Staffing and capacity
Resource sharing between businesses
Workload allocation
Role clarity
Decision-making authority
Delegation
Management structure
Compensation
Incentive compensation
Performance expectations
KPIs
Accountability
Hiring needs
Recruiting
Employee onboarding
Training
Career development
Succession planning
Key-person dependencies
Team communication and meeting cadence
Recommend
SAI may recommend:
Future-state organizational structure
Revised roles and responsibilities
Shared-resource opportunities
Staffing and hiring plans
Reporting structures
Compensation and incentives
KPIs and scorecards
Accountability frameworks
Performance-management processes
Training plans
Leadership and management structures
Implement & Train
SAI may assist with:
Organizational design
Job descriptions
Role scorecards
KPI frameworks
Compensation plans
Accountability systems
Performance-management tools
Hiring processes
Training
Internal rollout
Management rhythms
Adoption of revised responsibilities
Monitor & Optimize
SAI will monitor the effectiveness of organizational changes and recommend adjustments as Farpointe continues integrating businesses and adding scale.
4. GROWTH & CLIENT STRATEGY
Ensure Farpointe's growth strategy and client model are positioned to capitalize on the operating infrastructure being built.
Review
Our review may encompass:
Growth strategy
Sales process
Advisor business development
Prospect journey
Lead management
Referral strategy
COI strategy
Client acquisition
Client segmentation
Service segmentation
Client experience
Client journey
Client retention
Client communication
Cross-selling
Share-of-wallet opportunities
Pricing and fees
Service models
Value proposition
Firm positioning
Sales messaging
Sales training
Advisor training
Growth KPIs
Conversion measurement
Recommend
SAI may develop recommendations related to:
Growth priorities
Sales processes
Referral and COI strategies
Client segmentation
Service models
Pricing
Cross-selling
Client experience
Positioning and messaging
Advisor business development
Sales methodology
Growth KPIs
Implement & Train
SAI may help Farpointe:
Build sales processes
Develop prospect and client journeys
Implement segmentation models
Develop referral programs
Build cross-sell processes
Create messaging and sales tools
Establish growth KPIs
Train advisors
Coach team members
Implement new client experience standards
Monitor & Optimize
SAI will evaluate adoption and results and refine strategies as Farpointe's operating infrastructure and growth needs evolve.
How We Will Work Together
The SAI Core 4 are not intended to operate sequentially.
Based on our discussions, Process and Platform will represent the initial areas of emphasis, with work occurring simultaneously where appropriate.
People and Growth & Client Strategy will remain part of the engagement and will be addressed as priorities, dependencies and opportunities emerge throughout the year.
This allows SAI to focus first on the areas Farpointe has identified as most urgent while recognizing that the four components are inherently interconnected.
Across each Core, our approach will remain:
REVIEW → RECOMMEND → IMPLEMENT & TRAIN → MONITOR & OPTIMIZE
Timeline
The engagement will commence on a Start Date established by SAI following receipt of Client’s initial payment and completion of the initial onboarding requirements.
SAI will establish and maintain a working roadmap outlining anticipated priorities, sequencing and target timelines for the engagement. Because the nature and timing of the work will depend upon findings, Client priorities, implementation requirements, third-party availability, Cetera requirements and Client responsiveness, the roadmap may be modified throughout the engagement.
The engagement is intended to progress continuously throughout the 12-month term. The 12-month term will not be extended due to delays caused by Client, including delays in providing requested information, system access, feedback, approvals, personnel availability or decisions.
If Client delays prevent SAI from completing or implementing work within the 12-month term, SAI will have no obligation to complete such work after expiration of the term unless the engagement is renewed or otherwise extended in writing.
The End Result: The Farpointe Model Office
The objective is not to make every Farpointe business identical.
It is to establish a common operating foundation where consistency creates value, while maintaining flexibility where differences are appropriate.
At the conclusion of the engagement, the objective is for Farpointe to have:
More unified processes across its businesses
Better utilization of shared resources
A clearly defined technology strategy within the Cetera ecosystem
Greater utilization of existing technology
Reduced duplication and unnecessary costs
More consistent workflows and operating procedures
Greater organizational capacity and clarity
A more scalable client experience
Improved readiness to integrate acquisitions
A repeatable Model Office framework for continued expansion
Ultimately, SAI's role is to provide the capacity and expertise to move important initiatives out of Farpointe's parking lot and into implementation, allowing leadership to remain focused on acquisitions, advisors and growing the organization. That is exactly how Brian described the value he sees in the relationship.
Engagement Structure & Investment
Engagement: Farpointe Model Office & Business Optimization
Term: 12 Months
Investment:$5,500 per month
