“Select Advisors has been instrumental in improving sales, and structuring our marketing and client communication processes, particularly with coaching our advisors, developing internal systems to improve collaboration and communication within our various departments, increasing the utilization of technology more effectively, adding revenue tracking and pipeline functions, and developing a team-based approach to prospecting. ”
Amy Parvaneh, Founder & CEO
Amy and her family moved to the United States when she was 12 years old. Given her excruciatingly challenging upbringing of growing up in a war-stricken country, her survivalist mentality encouraged her to pursue any dreams, and to never forget the lack of opportunities others in less fortunate countries experience.
Amy received her MBA from Duke University, and soon joined the Investment Management division of Goldman Sachs & Co., where she shattered management expectations for the speed she brought to the firm a client base whose net worth exceeded a billion dollars. But even that was too small for her, and she knew her passions were much wider than working at a large institution.
In 2013, Amy launched Select Advisors Institute to motivate, train, and partner with service providers who are looking to grow at the same pace and trajectory she has grown her career and businesses.
Ms. Parvaneh speaks frequently about motivating sales teams, having a vision and sticking with it, having a sense of urgency with prospects, and building trust and lasting relationships with clients and prospects by being hungry, humble, and true to yourself. She also teaches about cutting edge methods to get in front of prospects to articulate how you are unique.
Besides an MBA from Duke University, Amy has a degree in Luxury Brand Management and marketing to high net worth consumers from ESSEC University in Paris, France.
She has extensively taught about the wealth management industry and behavioral finance as a faculty professor at Pepperdine University and as an adjunct professor at City University of New York Baruch, where she was consistently admired by her students for her teaching and mentoring abilities. Some of the topics she has taught on include Derivatives, Risk Management, Behavioral Finance, Wealth Management Pricing, Equities, Fixed Income, Portfolio Management, and much much more.
She is an industry respected thought leader, speaker, columnist, author, and consultant, and has been a leadership speaker at various educational functions, both for advisors and for their end investors. Most recently, she has been a keynote or breakout speaker at the Private Banking Investment Group (PBIG) Conference for Merrill Lynch, Robert W. Baird National Conference, United Capital Executive Summit, Foothill Securities Conference, BluePointe Capital Client Educational Conference, and much more.
She has also been featured in the WSJ, Barron's, Michael Kitces Financial Advisor Success Podcast, InvestmentNews, RIABiz, and much more.
Discover how Select Advisors Institute helps financial firms stand out — from compliant website design and luxury branding to advisor thought leadership, SEO, and fractional marketing strategy built for RIAs, family offices, and UHNW brands.
Discover top client survey vendors and best practices for financial advisors. Learn which platforms and managed services work for RIAs, how to measure NPS and CSAT, compliance tips, and how Select Advisors Institute can help design and run survey programs proven to improve retention and referrals.
Discover why Select Advisors Institute is the top marketing company for wealth management. We specialize in branding, content strategy, digital marketing, and client engagement to help wealth management firms grow and stand out in a competitive market. Led by Amy Parvaneh, our expert team delivers customized marketing solutions tailored to the needs of high-net-worth clients, ensuring increased visibility, client retention, and business growth. Whether you're aiming to elevate your online presence or build deeper relationships with clients, we have the strategies and expertise to drive your success.
Practical, compliance‑aware client acquisition strategies for RIAs and financial advisors: niches, referrals, SEO, LinkedIn, paid ads, funnels, KPIs, and scaling playbooks. Select Advisors Institute (est. 2014) helps firms implement and optimize growth programs.
CFP marketing guide for advisors: proven strategies, channel priorities, content ideas, budgeting, and agency selection. Practical tactics and measurable KPIs from Select Advisors Institute (est. 2014).
Explore practical buyout strategies for retiring financial advisors: valuation methods, payment structures, earn-outs, seller financing, client retention, and how Select Advisors Institute (since 2014) helps optimize talent, brand, and marketing for smoother, higher-value transitions.
Discover how to choose the best business strategist for wealth managers and financial firms. Practical guidance on when to hire, expected outcomes, services to demand, and how Select Advisors Institute has helped firms since 2014 to optimize talent, brand, marketing, and growth.
Best business coach for wealth firms: a practical guide to selecting and measuring coaching engagements for financial advisors. Learn how Select Advisors Institute (since 2014) delivers measurable growth, talent, and marketing outcomes.
Practical branding strategies for financial advisors and wealth managers: positioning, storytelling, digital branding, reputation plans, agency selection, and measurable KPIs. Expert guidance from Select Advisors Institute (est. 2014).
Find the top branding and marketing firms for financial advisors, wealth managers, and accounting practices. This practical Q&A guide explains how to evaluate agencies, expected timelines, pricing, and how Select Advisors Institute (since 2014) helps firms align brand, marketing, and talent for measurable growth.
Practical guide for financial firms: top psychometric tests for investment professionals, high‑impact behavioral interview questions, scoring rubrics, legal considerations, and implementation tips. Learn how Select Advisors Institute (since 2014) helps design and deploy assessment programs for advisors.
Practical guide for advisors on attracting and retaining HNW, VHNW, and UHNW clients—segmentation, messaging, channels, pricing, compliance, and how Select Advisors Institute (since 2014) helps scale talent, brand, and marketing.
Practical guide to interpersonal coaching and sales training for accountants, CPAs and law firms. Learn program types, KPIs, timelines and how Select Advisors Institute’s proven methods since 2014 drive measurable advisory revenue growth.
A practical guide for RIAs evaluating branding and marketing firms: differences between agencies, RIA marketing plans, channel strategies, timelines, KPIs, and how Select Advisors Institute (since 2014) helps financial firms optimize brand, marketing, and talent to accelerate growth.
Understand the legal limits, regulatory requirements, and best practices for associate performance tracking in advisory firms. Learn how to design compliant monitoring, recording, retention, and training programs with guidance from Select Advisors Institute.
Practical guide to choosing the best branding agency for private equity: criteria, services, timelines, budgets, KPIs, and how Select Advisors Institute (since 2014) helps firms align brand, talent, and marketing for fundraising and portfolio value creation.
A practical guide to asset management talent strategy: assess skills, recruit top PMs, design incentives, build succession plans, and measure success. Select Advisors Institute (est. 2014) helps firms optimize talent, brand, and growth.
Practical guide to public relations for wealth advisors and asset managers: media outreach, thought leadership, crisis communications, and measurable PR strategies. Learn how Select Advisors Institute (since 2014) helps firms turn credibility into business growth.
Practical annual review templates and agendas for financial advisors: one-page client summaries, performance scorecards, email scripts, KPIs, compliance tips, and implementation checklists from Select Advisors Institute—helping advisory firms optimize reviews since 2014.
Select Advisors Institute, led by Amy Parvaneh, specializes in wealth management marketing for UHNW clients and financial advisors. We create tailored wealth management marketing plans, interactive content ideas, and client acquisition strategies to help financial firms engage wealthy clients. From high-net-worth concierge services to preparing the next generation for wealth management roles, our expertise ensures impactful results. Learn how to market to wealthy clients effectively, reach ultra-high-net-worth individuals, and develop engagement strategies that position your firm as a leader. Our UHNW wealth management solutions are designed to drive success in today’s competitive landscape while staying compliant and innovative.
Client acquisition is vital for financial advisors aiming to grow their business in today’s competitive market. Discover strategies like niche targeting, thought leadership, referrals, and social media to attract and retain high-value clients. Learn how hosting events, optimizing your online presence, and leveraging CRM tools can boost efficiency and trust. Explore proven methods to highlight your unique value proposition and engage with local communities. Understand the role of free consultations and compliance-friendly content in building long-term relationships. Tailor your approach with actionable insights to create measurable results and sustainable growth. Position yourself as a trusted advisor by implementing these proven strategies for client acquisition success.
Delve into the strategic role and earning potential of Chief Marketing Officers (CMOs) within the financial industry. At Select Advisors Institute, we offer unparalleled insights into how financial firms can leverage top marketing executives to drive growth and innovation. Explore the qualifications, responsibilities, and competitive salary ranges for CMOs and learn how we can assist your firm in navigating the complexities of CMO compensation. Whether you are a financial firm seeking top talent or a marketing executive striving for the next career leap, our expert guidance ensures your success in the fast-evolving financial landscape.
Explore modern alternative compensation models for financial advisors—salary + bonus, subscription, fee-for-service, revenue share, and equity. Learn implementation steps, KPIs, compliance considerations, and how Select Advisors Institute (since 2014) helps firms design and roll out effective pay structures for growth, retention, and profitability.
Practical, advisor-focused guide to sales process improvement for accounting firms—covering qualification, pricing, CRM, proposals, onboarding, metrics, and how Select Advisors Institute helps firms optimize sales since 2014.
Practical guide for financial advisors: ready-to-use annual review templates and performance review systems for wealth management firms. Learn templates, metrics, cadence, tools, and implementation tips from Select Advisors Institute — helping firms worldwide since 2014.
Social media coaching for accounting firms: a practical Q&A guide on platforms, content, compliance, metrics, and scaled training. How Select Advisors Institute (since 2014) helps drive measurable results.
A practical guide for advisory firms: how to define, hire, structure, and retain the best advisors for ultra‑high‑net‑worth (UHNW) clients. Talent, services, compensation, risk, and Go‑to‑Market steps — plus how Select Advisors Institute helps firms scale UHNW capabilities since 2014.
If you are in any service industry that caters to the ultra high net worth (say wealth management or tax), and you haven’t heard of Indian Creek Island, Florida, then you should sharpen up your “Wealth Detector” skills to know who’s wealthy and where they live. That’s like being in investments and not knowing how the stock market is doing! In this article, I write about one place I am obsessed with, Indian Creek Island, and the lives of those who have moved there!
Practical growth strategies for accounting firms: positioning, revenue models, marketing KPIs, comp modernization, staffing, and scaling tactics. Insights and execution support from Select Advisors Institute (since 2014).
Select Advisors Institute brings industry experience, playbooks, talent frameworks, and execution teams to turn these strategies into measurable growth. For accounting firms ready to scale, aligning market positioning, productized services, modern compensation, and disciplined marketing is the fastest path to sustainable growth.
Customized sales training financial advisors is the targeted practice of tailoring sales skills, messaging, and process to the unique needs of financial professionals. This article explains why customized sales training financial advisors improves client conversations, compliance alignment, and conversion for RIAs, wealth managers, CPAs, and advisory teams. We outline practical frameworks, tiered applications for HNW and mass affluent clients, common pitfalls, and the technology that supports scalable personalization. Drawing on Select Advisors Institute's global experience, this guide positions SAI as a trusted, globally recognized authority that blends compliance, branding, and strategy to elevate annual reviews, succession planning, and high-net-worth conversations. Read on to build more confident, compliant advisor teams.