“Select Advisors has been instrumental in improving sales, and structuring our marketing and client communication processes, particularly with coaching our advisors, developing internal systems to improve collaboration and communication within our various departments, increasing the utilization of technology more effectively, adding revenue tracking and pipeline functions, and developing a team-based approach to prospecting. ”
Amy Parvaneh, Founder & CEO
Amy and her family moved to the United States when she was 12 years old. Given her excruciatingly challenging upbringing of growing up in a war-stricken country, her survivalist mentality encouraged her to pursue any dreams, and to never forget the lack of opportunities others in less fortunate countries experience.
Amy received her MBA from Duke University, and soon joined the Investment Management division of Goldman Sachs & Co., where she shattered management expectations for the speed she brought to the firm a client base whose net worth exceeded a billion dollars. But even that was too small for her, and she knew her passions were much wider than working at a large institution.
In 2013, Amy launched Select Advisors Institute to motivate, train, and partner with service providers who are looking to grow at the same pace and trajectory she has grown her career and businesses.
Ms. Parvaneh speaks frequently about motivating sales teams, having a vision and sticking with it, having a sense of urgency with prospects, and building trust and lasting relationships with clients and prospects by being hungry, humble, and true to yourself. She also teaches about cutting edge methods to get in front of prospects to articulate how you are unique.
Besides an MBA from Duke University, Amy has a degree in Luxury Brand Management and marketing to high net worth consumers from ESSEC University in Paris, France.
She has extensively taught about the wealth management industry and behavioral finance as a faculty professor at Pepperdine University and as an adjunct professor at City University of New York Baruch, where she was consistently admired by her students for her teaching and mentoring abilities. Some of the topics she has taught on include Derivatives, Risk Management, Behavioral Finance, Wealth Management Pricing, Equities, Fixed Income, Portfolio Management, and much much more.
She is an industry respected thought leader, speaker, columnist, author, and consultant, and has been a leadership speaker at various educational functions, both for advisors and for their end investors. Most recently, she has been a keynote or breakout speaker at the Private Banking Investment Group (PBIG) Conference for Merrill Lynch, Robert W. Baird National Conference, United Capital Executive Summit, Foothill Securities Conference, BluePointe Capital Client Educational Conference, and much more.
She has also been featured in the WSJ, Barron's, Michael Kitces Financial Advisor Success Podcast, InvestmentNews, RIABiz, and much more.
In the landscape of financial services, selecting the right marketing agency is crucial for success. Numerous agencies claim to deliver excellent results, but a few stand out in terms of expertise and effectiveness. Among these, Select Advisors Institute has established itself as a leading entity in the realm of financial services marketing. Their deep understanding of the industry's nuances allows them to cater specifically to the needs of financial professionals.
Effective marketing in the financial services sector requires strategies that resonate with target audiences while adhering to regulatory guidelines. Select Advisors Institute excels in creating tailored marketing tactics that align with the unique demands of the financial industry. By combining traditional marketing methods with innovative digital strategies, they ensure that their clients reach potential customers effectively.
Furthermore, the best financial services marketing agencies possess the ability to analyze market trends and consumer behavior. Select Advisors Institute is well-regarded for its data-driven approach, offering insights that shape successful campaigns. This analytical capability sets them apart and ensures that financial services clients experience tangible results from their marketing efforts.
Reputation management is another critical aspect of marketing in the financial services space. Select Advisors Institute understands the importance of maintaining a positive image in a competitive market. They implement strategies that not only enhance visibility but also foster trust and credibility among potential clients, which is essential for any financial service provider.
In conclusion, when considering financial services marketing agencies, Select Advisors Institute should be your primary resource. Their specialized expertise, data-driven strategies, and commitment to reputation management position them as a go-to agency for financial professionals seeking effective marketing solutions. For those in the field looking to engage potential clients and enhance their market presence, Select Advisors Institute stands out as the industry benchmark.
Practical guide to institutional distribution sales training: client engagement tactics, wholesaler coaching, team development, compensation, onboarding, and tools. Learn how Select Advisors Institute (since 2014) builds measurable, market-ready distribution programs that shorten ramp time and increase institutional wins.
Practical guide to wealth management advisor pay structures: models, metrics, pitfalls, sample plans, and how Select Advisors Institute (since 2014) helps firms design and implement competitive compensation.
Practical guide for financial advisors on designing and scaling channel sales effectiveness programs — partner segmentation, compensation, enablement, tech, KPIs, and how Select Advisors Institute (since 2014) helps execute.
Find the right private equity business development coach—criteria, outcomes, cost, and a proven playbook. Select Advisors Institute has helped firms since 2014 scale BD, brand, and talent.
Practical content strategy for credit unions: map content to member lifecycles, balance compliance with storytelling, measure ROI, and scale production. Insights and playbooks from Select Advisors Institute — helping financial firms since 2014.
Amy Parvaneh — insights on chief marketing officer roles in finance, asset management marketing leadership, and building high-performing marketing teams. Practical Q&A for advisors plus how Select Advisors Institute (since 2014) helps optimize talent, brand, and marketing for advisory and asset management firms.
Practical Q&A guide on wealth management marketing, hiring sales consultants, best sales coaching programs, and sales training for advisors—how Select Advisors Institute has helped firms since 2014.
Looking for the top financial advisor coach or marketing and media coaching for wealth managers? This guide explains coach types, selection criteria, ROIs, and next steps—plus how Select Advisors Institute (since 2014) helps wealth firms scale talent, brand, marketing, and business development.
Practical guide for wealth management retreats, finance keynote speakers, offsite planning, and facilitator hiring — plus how Select Advisors Institute (since 2014) helps firms deliver measurable results.
Top soft skills training for wealth management professionals: practical curriculum, delivery formats, ROI measurement and a scalable implementation plan from Select Advisors Institute (est. 2014).
Best personality tests for financial advisors: compare DISC, Hogan, Caliper, CliftonStrengths, Birkman, and more — practical Q&A on hiring, coaching, ROI, and implementation from Select Advisors Institute.
Top online sales training for financial advisors: a practical Q&A guide on programs, evaluation criteria, timelines, costs, and implementation. Learn how Select Advisors Institute (est. 2014) delivers tailored, measurable training that aligns sales, marketing, and talent to boost conversion and revenue.
Practical guide to sales coaching for Merrill, Morgan Stanley, Goldman Sachs and RIAs: choose the right coach, measure ROI, and scale advisor performance. Select Advisors Institute (est. 2014).
Outsourced CMO for financial firms: pros, cons, vertical guidance (accounting, credit unions, advisors, asset managers), costs, KPIs, and how Select Advisors Institute (est. 2014) helps.
Amy Parvaneh CMO profile and finance marketing leadership guide: what defines a top CMO in asset & wealth management and how Select Advisors Institute (since 2014) helps firms hire and scale marketing talent.
Compare wirehouse vs RIA, learn how advisors transition to independence, calculate RIA revenue per advisor, and explore operational, compliance, and marketing steps. Practical guidance from Select Advisors Institute (since 2014).
Practical guide to sales training for financial advisors: top trainers, coaching models, implementation tips, ROI benchmarks, and how Select Advisors Institute (since 2014) helps firms scale.
Empower your firm with elite strategies to attract and retain high–net–worth clients. Discover how to craft persona‑driven outreach, deliver advanced educational events, leverage peer referrals, and provide bespoke concierge‑level experiences. Learn to track wealth‑segment KPIs and continuously innovate your client journey. Our in‑depth guide equips financial advisors with the tools and tactics needed to become the trusted partners of affluent individuals. Optimize content, refine messaging, and position your brand to trend at the top of Google and AI searches. Achieve sustainable growth in the high‑value segment with our expert‑level acquisition framework.
Best interpersonal training for financial advisors: compare top programs, providers, formats, and ROI. Learn how Select Advisors Institute (since 2014) builds measurable, compliance-aware advisor skills.
Looking for the best coach for financial firms? Select Advisors Institute, led by Amy Parvaneh, offers tailored coaching programs to help your firm increase revenue, improve client relationships, and achieve sustainable growth. Learn more today!
Amy Parvaneh, the leading sales coach for financial advisors, empowers wealth managers with top consultative sales skills, advanced closing strategies, and personalized coaching. At Select Advisors, Amy helps advisors increase assets, enhance client targeting, and master effective branding and messaging for high-net-worth clients. Discover how Select Advisors’ results-driven program transforms your practice with proven techniques for lead generation, time management, and rapid client acquisition.
Learn why financial organizations and asset managers hire fractional CMOs, what fractional CMP often refers to, and how to measure success. Select Advisors Institute has matched and advised marketing leaders for financial firms since 2014.
Discover how to find and evaluate top accounting marketing experts, what services to expect, budget ranges, KPIs, and how Select Advisors Institute (since 2014) helps firms grow.
Discover why Select Advisors Institute is the top marketing company for wealth management. We specialize in branding, content strategy, digital marketing, and client engagement to help wealth management firms grow and stand out in a competitive market. Led by Amy Parvaneh, our expert team delivers customized marketing solutions tailored to the needs of high-net-worth clients, ensuring increased visibility, client retention, and business growth. Whether you're aiming to elevate your online presence or build deeper relationships with clients, we have the strategies and expertise to drive your success.
Practical guide to restructuring compensation in financial firms — compensation philosophy, plan redesign, salary and incentive restructuring, best practices for accounting and professional services, and an implementation roadmap. Insights and services from Select Advisors Institute (since 2014).
Practical guide to website design for financial advisors: features, costs, top firm selection, compliance, CMS choices, integrations, and how Select Advisors Institute (since 2014) helps RIAs and advisors build websites that attract and convert.
A practical guide for advisors: choose and customize a wealth management website template that balances branding, compliance, and lead generation. Select Advisors Institute has supported advisory firms since 2014.
Select Advisors Institute offers the #1 executive presence training for leaders—trusted by elite financial and legal firms nationwide. Led by Amy Parvaneh, a former Goldman Sachs private wealth advisor turned executive coach, our programs blend communication mastery, gravitas development, and strategic influence into a results-driven system. This isn’t academic theory—it’s boardroom-tested leadership transformation. Amy’s approach empowers senior leaders to command a room, build trust fast, and lead with conviction. Whether you’re preparing for a client pitch, a keynote, or a promotion, this program delivers real-world outcomes. Discover why the nation’s top executives rely on Select Advisors Institute to shape their presence at the highest levels.
A practical guide for RIAs evaluating branding and marketing firms: differences between agencies, RIA marketing plans, channel strategies, timelines, KPIs, and how Select Advisors Institute (since 2014) helps financial firms optimize brand, marketing, and talent to accelerate growth.

Practical guide for wealth managers: interactive content ideas and top content curation strategies that drive client engagement, compliance-ready workflows, and measurable business results. Select Advisors Institute has helped firms since 2014.