FAQ's
+ Shouldn't I just wait until this information and referrals happen naturally?
You definitely can, but in an industry that is getting more and more competitive, you will notice your referrals continuously slow down as your competitors become more and more active in reaching out to the people you want to meet. These competitors no longer include just financial advisors, but banks, investment bankers, accounting firms, and roboadvisory firms, to name a few. Until recently, most advisors gathered information about their clients' network through conversations at meetings, a round of golf, or professional discussions over lunch. While these methods work and can yield important insights, they will not be sufficient given so much competition to win the business of investors and high net worth families. More than ever, investors are more discerning and less accessible than most and it will often take something more to win their business and referrals.
+ How can this information help me?
- Our Referralytics data can help you create significantly more opportunities between you and your contact by connecting the dots for them and pinpointing exactly who you want to meet. Having a fact-based foundation enables you to initiate more meaningful and consultative interactions with your business connections, spot avenues of access that might otherwise have been hidden and earn more referrals through preparation and focus.
- Rather than relying on serendipity to achieve organic growth, having an understanding of how to leverage specific insights around your contacts' social circle can be extremely effective. An informed advisor who arrives with our pointed Guiding Questions will garner the most trust, respect and new business.
+ What information will Referralytics provide?
Every business connection will have interesting information pertaining to them that can help you uncover new referrals. In general, we will look for important points of connection that fall within one of these categories, to name a few:
⦿ Sources of wealth
⦿ Family members, including great grandparents and extended family
⦿ Business associates, current and former colleagues
⦿ Neighbors and community friends
⦿ Current and former colleagues
⦿ Philanthropic involvements and board associates
⦿ Passions and hobbies
⦿ Political affiliation
+ What if my contacts don't know anyone?
The Law of 250 states that every person knows at least 250 other people. For example, if you were to make a list of people to invite to your wedding, you would likely be able to come up with about 250 people. It is virtually impossible that one of your contacts would not have a prospective client that they can introduce you to.
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At Select Advisors Institute, we believe the most impactful growth comes from harnessing the power of referrals. Learn innovative strategies to elevate your financial advisory services' referral network. We're sharing insights into client satisfaction, leveraging technology, and creative incentive programs to enhance your referral efficacy. Discover the power of a good narrative, the importance of strategic partnerships, and the art of ongoing improvement. This comprehensive guide is designed to equip financial advisors with the tools to build and maintain productive referral ecosystems, ultimately driving substantial growth. Dive into our expert tips and watch your advisory services thrive in a competitive marketplace.
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In a competitive landscape where referrals are a key driver of success, financial advisors must continually evolve their strategies to stay ahead. Referralytics is the integration of research methodologies which offers a dynamic and strategic approach to maximizing referral potential, deepening client connections, and expanding opportunities for growth. Learn more in this article!
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Wealth management and financial services sales training and sales coaching, including closing strategies, lead generation, finding money in motion and more! Hire the best sales coach and sales trainer in the financial services industry and best sales training program for RIAs and financial services professionals. This article delves into closing strategies for financial advisors and wealth managers, especially working with busy high net worth individuals.
Rather than getting “I don’t know anyone right now” to your hint at getting more referrals from your clients, utilize the Referralytics™ methodology! Read this article to learn more.
Are you a financial advisor looking to get more referrals from attorneys and/or CPA’s? Or are you a CPA/attorney and looking for more referrals from financial advisors? Whichever camp you fall into, this interview can help!
Building a strong relationship with your clients beyond managing their money and speaking about their finances can be one of the most critical components to growing your practice.
Small gestures of appreciation can have a significant impact. By sending anniversary emails, hosting client-specific events, encouraging social media connections, producing monthly video updates, organizing webinars and educational events, and sharing regular newsletters, you can maintain a more robust connection with your clients without much hassle. These efforts show you care and help your clients trust you more, keeping them loyal to you over the long-term.
This blog post explores the importance of improving referral quality for financial advisors. While receiving referrals is typically viewed positively, advisors often encounter referrals that don't align with their target client profile or fail to convert into actual clients. The post highlights three key factors contributing to this issue. Firstly, the lack of clarity on the advisor's niche market, emphasizing the need for a specific and well-defined ideal client. Secondly, referrals driven by niceness rather than suitability, necessitating client education on making appropriate referrals. Lastly, the importance of strong sales coaching and consultative skills to effectively convert referrals into clients. Addressing these factors can optimize referral processes, attract ideal clients, and foster business growth.
This interesting research paper from 2014 captures major insight into the behaviors and circumstances that would trigger wealthy clients to refer friends and colleagues to their wealth manager.
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